Encharge vs Loops
Encharge is a all-in-one marketing platform while Loops is a email marketing platform. Encharge has been around since 2018, giving it a 4-year head start over Loops (founded 2022). Loops is the more affordable option at $49/mo, which is $50 less than Encharge's $99/mo entry point. Loops offers a free plan (1,000 contacts, 4,000 sends/month, Loops branding), while Encharge does not. Encharge has the edge with A/B testing, ecommerce integrations, advanced analytics.
Quick Verdict
Encharge wins on deliverability, integrations.
Loops wins on price, rating, free tier.
Best for most users: Loops (saas startups).
Encharge
Email & marketing automation, simplified
Encharge is a marketing automation platform built for SaaS and product-led companies. It excels at behavior-based email sequences triggered by in-app user actions, making it strong for onboarding flows, trial conversion campaigns, and lifecycle marketing.
Loops
The email platform built for SaaS
Loops is a developer-first email platform designed exclusively for SaaS companies, combining marketing and transactional email in a single clean interface. Built by Y Combinator alumni, it features a Notion-style block editor, event-based automation triggered by user behavior like signups and upgrades, and contact-based pricing with unlimited sends. Its standout strength is letting small SaaS teams replace both their marketing email tool and transactional service (like SendGrid) with one unified platform.
Feature Comparison
| Feature | Encharge | Loops |
|---|---|---|
| Rating | 4/5 | 4.6/5 |
| Starting Price | $99/mo | $49/mo |
| Free Plan | No free plan | 1,000 contacts, 4,000 sends/month, Loops branding |
| Founded | 2018 | 2022 |
| Email Templates | 30 | 15 |
| Integrations | 55 | 24 |
| Deliverability Rate | 96.5% | 95% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | No |
| Landing Pages | No | No |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | No |
| SMS Marketing | No | No |
| Ecommerce Features | Yes | No |
| API Access | Yes | Yes |
| Multi-Language | No | Yes |
| Web Push Notifications | No | No |
| Live Chat | No | No |
| Advanced Analytics | Yes | No |
Encharge: Pros & Cons
Pros
- + Excellent behavior-based automation for SaaS user onboarding and lifecycle emails
- + Visual flow builder is intuitive with granular event-based triggers
- + Native integrations with Stripe, Chargebee, and HubSpot for SaaS workflows
- + 14-day free trial with no credit card required
- + Visual flow builder makes complex automation sequences easy to understand
Cons
- − No free plan and pricing starts at $99/mo for 2,000 subscribers ($79/mo billed annually)
- − No SMS or push notification channels
- − Template library is limited compared to competitors
- − Smaller integration ecosystem than enterprise alternatives
- − No built-in landing page builder — requires third-party tools
Loops: Pros & Cons
Pros
- + Clean Notion-style block editor with extremely fast email creation and minimal learning curve
- + Unified platform for both marketing and transactional emails eliminates need for separate services like SendGrid
- + Simple contact-based pricing with unlimited sends and no per-seat charges on all paid plans
- + Strong developer-focused API with direct integrations for Stripe, Supabase, Clerk, and webhook support
- + Founder-led customer support with direct access via live chat, email, and 1:1 Calendly calls
Cons
- − Limited automation logic — lacks advanced multi-branch workflows and conditional logic found in mature platforms
- − No built-in CRM or detailed contact history, requiring external tools for relationship management
- − Editor has reported bugs including no undo functionality, risking accidental content loss
- − Narrow SaaS-only focus makes it unsuitable for ecommerce, media, or non-tech industries
- − Very small integration ecosystem (24 native integrations) compared to competitors with hundreds
The Verdict
Loops edges ahead with a 4.6/5 rating compared to Encharge's 4/5. The gap comes mainly from value for money (4.9 vs 3.8) and support (4.5 vs 3.9). On deliverability, Encharge reports 96.5% compared to 95% for Loops — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Encharge | Loops |
|---|---|---|---|
| Starting Price | 30% | $99/mo | $49/mo Winner |
| Deliverability | 25% | 96.5% Winner | 95% |
| Rating | 25% | 4/5 | 4.6/5 Winner |
| Integrations | 10% | 55 Winner | 24 |
| Free Tier | 10% | No | Yes Winner |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Encharge if…
- + You need ecommerce integrations
- + You need A/B testing
- + You need advanced analytics
- + You're a SaaS companies
Choose Loops if…
- + You want lower starting costs ($49/mo)
- + You need a free plan to get started
- + You're a saas startups
- + You're a developer first teams