Encharge vs Klaviyo
Encharge is a all-in-one marketing platform while Klaviyo is a email marketing platform. Klaviyo has been around since 2012, giving it a 6-year head start over Encharge (founded 2018). Klaviyo is the more affordable option at $20/mo — that's $79 less than Encharge's $99/mo entry point. Klaviyo offers a free plan (250 active profiles, 500 email sends/month), while Encharge does not. Klaviyo has the edge with landing pages, SMS marketing.
Quick Verdict
Klaviyo wins on price, deliverability, rating, integrations, free tier.
Best for most users: Klaviyo (ecommerce).
Encharge
Email & marketing automation, simplified
Encharge is a marketing automation platform built for SaaS and product-led companies. It excels at behavior-based email sequences triggered by in-app user actions, making it strong for onboarding flows, trial conversion campaigns, and lifecycle marketing.
Klaviyo
The platform for unified customer data
Klaviyo is the gold standard for ecommerce email and SMS marketing, particularly for Shopify stores. Its deep integration with ecommerce platforms enables sophisticated automated flows like abandoned cart, post-purchase, and win-back sequences based on real purchase data.
Feature Comparison
| Feature | Encharge | Klaviyo |
|---|---|---|
| Rating | 4.1/5 | 4.6/5 |
| Starting Price | $99/mo | $20/mo |
| Free Plan | No free plan | 250 active profiles, 500 email sends/month |
| Founded | 2018 | 2012 |
| Email Templates | 30 | 100 |
| Integrations | 55 | 350 |
| Deliverability Rate | 96.5% | 99% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✕ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✕ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✕ |
| Advanced Analytics | ✓ | ✓ |
Encharge: Pros & Cons
Pros
- +Excellent behavior-based automation for SaaS user onboarding and lifecycle emails
- +Visual flow builder is intuitive with granular event-based triggers
- +Native integrations with Stripe, Chargebee, and HubSpot for SaaS workflows
- +14-day free trial with no credit card required
- +Visual flow builder makes complex automation sequences easy to understand
Cons
- −No free plan and pricing starts at $99/mo for 2,000 subscribers ($79/mo billed annually)
- −No SMS or push notification channels
- −Template library is limited compared to competitors
- −Smaller integration ecosystem than enterprise alternatives
- −No built-in landing page builder — requires third-party tools
Klaviyo: Pros & Cons
Pros
- +Best-in-class ecommerce integrations (Shopify, WooCommerce)
- +Powerful segmentation with predictive analytics
- +Excellent deliverability (99%+)
- +Revenue attribution for every email and SMS
- +Deep customer data platform capabilities
Cons
- −Expensive for large lists
- −Steep learning curve
- −Free plan very limited (250 contacts)
- −SMS credits sold separately
- −Can be overkill for non-ecommerce businesses
The Verdict
Klaviyo edges ahead with a 4.6/5 rating compared to Encharge's 4.1/5. The gap comes mainly from value for money (4.6 vs 3.8) and deliverability (4.7 vs 4.1). On deliverability, Klaviyo reports 99% compared to 96.5% for Encharge — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Encharge | Klaviyo |
|---|---|---|---|
| Starting Price | 30% | $99/mo | $20/mo |
| Deliverability | 25% | 96.5% | 99% |
| Rating | 25% | 4.1/5 | 4.6/5 |
| Integrations | 10% | 55 | 350 |
| Free Tier | 10% | No | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Encharge if…
- + You're a SaaS companies
- + You're a product led growth teams
- + Excellent behavior-based automation for SaaS user onboarding and lifecycle emails
Choose Klaviyo if…
- + You want lower starting costs ($20/mo)
- + You need a free plan to get started
- + You need SMS marketing
- + You need built-in landing pages