EmailOctopus vs Omnisend
EmailOctopus and Omnisend are both popular choices in the email marketing platform space. EmailOctopus is the more affordable option at $9/mo, which is $7 less than Omnisend's $16/mo entry point. Both offer free plans to get started. Omnisend has the edge with A/B testing, SMS marketing, ecommerce integrations. Both tools work well for small businesses.
Quick Verdict
EmailOctopus wins on price, integrations.
Omnisend wins on deliverability, rating.
Best for most users: Omnisend (ecommerce).
EmailOctopus
Email marketing made easy
EmailOctopus is a stripped-back email marketing tool that focuses on simplicity and affordability. It's ideal for small businesses and creators who want the essentials without paying for features they won't use. Built on Amazon SES for reliable deliverability.
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for common ecommerce scenarios like cart abandonment, order confirmation, and product recommendations.
Feature Comparison
| Feature | EmailOctopus | Omnisend |
|---|---|---|
| Rating | 4.2/5 | 4.6/5 |
| Starting Price | $9/mo | $16/mo |
| Free Plan | 2,500 subscribers | 250 contacts, 500 emails/month |
| Founded | 2014 | 2014 |
| Email Templates | 100 | 130 |
| Integrations | 1,000 | 200 |
| Deliverability Rate | 97.5% | 98.5% |
| Marketing Automation | Yes | Yes |
| A/B Testing | No | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | No | Yes |
| Ecommerce Features | No | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | Yes |
| Web Push Notifications | No | Yes |
| Live Chat | Yes | Yes |
| Advanced Analytics | No | Yes |
EmailOctopus: Pros & Cons
Pros
- + Generous free plan (2,500 subscribers)
- + Very affordable Pro plan
- + Simple and clean interface
- + Good deliverability using Amazon SES
- + Easy migration from other platforms
Cons
- − Limited feature set compared to competitors
- − No A/B testing
- − Small template library
- − Basic automation capabilities
- − No ecommerce features
Omnisend: Pros & Cons
Pros
- + Purpose-built for ecommerce
- + Pre-built automation workflows for common ecommerce flows
- + SMS, email, and web push in one platform
- + Easy Shopify and WooCommerce integration
- + Good free plan for small stores
Cons
- − Not suitable for non-ecommerce use cases
- − Free plan very limited (250 contacts)
- − Gets pricey at higher subscriber counts
- − Fewer general integrations than Mailchimp
- − Limited blog/content marketing features
The Verdict
Omnisend edges ahead with a 4.6/5 rating compared to EmailOctopus's 4.2/5. The gap comes mainly from feature depth (4.7 vs 3.9) and support (4.6 vs 3.8). On deliverability, Omnisend reports 98.5% compared to 97.5% for EmailOctopus — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | EmailOctopus | Omnisend |
|---|---|---|---|
| Starting Price | 30% | $9/mo Winner | $16/mo |
| Deliverability | 25% | 97.5% | 98.5% Winner |
| Rating | 25% | 4.2/5 | 4.6/5 Winner |
| Integrations | 10% | 1000 Winner | 200 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose EmailOctopus if…
- + You want lower starting costs ($9/mo)
- + You're a beginners
- + You're a bloggers
Choose Omnisend if…
- + You need SMS marketing
- + You need ecommerce integrations
- + You need A/B testing
- + You need advanced analytics