EmailOctopus vs Moosend
EmailOctopus and Moosend are both popular choices in the email marketing platform space. Both start at $9/mo. EmailOctopus offers a free plan (2,500 subscribers), while Moosend does not. Moosend has the edge with A/B testing, ecommerce integrations, advanced analytics. Both tools work well for startups and small businesses.
Quick Verdict
EmailOctopus wins on integrations, free tier.
Moosend wins on deliverability, rating.
Best for most users: Moosend (small businesses).
EmailOctopus
Email marketing made easy
EmailOctopus is a stripped-back email marketing tool that focuses on simplicity and affordability. It's ideal for small businesses and creators who want the essentials without paying for features they won't use. Built on Amazon SES for reliable deliverability.
Moosend
All-in-one email marketing and automation
Moosend is a budget-friendly email marketing platform that punches above its weight class. Despite its low price point, it offers solid automation, transactional emails, and landing pages. Its generous lifetime recurring affiliate program at 40% makes it attractive for affiliate marketers.
Feature Comparison
| Feature | EmailOctopus | Moosend |
|---|---|---|
| Rating | 4.2/5 | 4.7/5 |
| Starting Price | $9/mo | $9/mo |
| Free Plan | 2,500 subscribers | No free plan |
| Founded | 2014 | 2011 |
| Email Templates | 100 | 80 |
| Integrations | 1,000 | 100 |
| Deliverability Rate | 97.5% | 98% |
| Marketing Automation | Yes | Yes |
| A/B Testing | No | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | No | No |
| Ecommerce Features | No | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | No |
| Web Push Notifications | No | No |
| Live Chat | Yes | No |
| Advanced Analytics | No | Yes |
EmailOctopus: Pros & Cons
Pros
- + Generous free plan (2,500 subscribers)
- + Very affordable Pro plan
- + Simple and clean interface
- + Good deliverability using Amazon SES
- + Easy migration from other platforms
Cons
- − Limited feature set compared to competitors
- − No A/B testing
- − Small template library
- − Basic automation capabilities
- − No ecommerce features
Moosend: Pros & Cons
Pros
- + Very affordable starting at $9/month
- + Unlimited emails on all plans
- + Solid automation for the price
- + 40% lifetime recurring affiliate program
- + Built-in transactional email support
Cons
- − No free plan (30-day trial only)
- − Smaller integration ecosystem
- − No SMS marketing
- − Brand less well-known
- − Enterprise pricing not transparent
The Verdict
Moosend edges ahead with a 4.7/5 rating compared to EmailOctopus's 4.2/5. The gap comes mainly from feature depth (4.6 vs 3.9) and deliverability (4.7 vs 4.1). On deliverability, Moosend reports 98% compared to 97.5% for EmailOctopus — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | EmailOctopus | Moosend |
|---|---|---|---|
| Starting Price | 30% | $9/mo | $9/mo |
| Deliverability | 25% | 97.5% | 98% Winner |
| Rating | 25% | 4.2/5 | 4.7/5 Winner |
| Integrations | 10% | 1000 Winner | 100 |
| Free Tier | 10% | Yes Winner | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose EmailOctopus if…
- + You need a free plan to get started
- + You're a beginners
- + You're a bloggers
Choose Moosend if…
- + You need ecommerce integrations
- + You need A/B testing
- + You need advanced analytics
- + You're a ecommerce