EmailOctopus vs Maropost
EmailOctopus is a email marketing platform while Maropost is a all-in-one marketing platform. EmailOctopus is the more affordable option at $9/mo — that's $270 less than Maropost's $279/mo entry point. EmailOctopus offers a free plan (2,500 subscribers), while Maropost does not. Maropost has the edge with A/B testing, SMS marketing, ecommerce integrations.
Quick Verdict
EmailOctopus wins on price, rating, free tier.
Maropost wins on deliverability, integrations.
Best for most users: EmailOctopus (beginners).
EmailOctopus
Email marketing made easy
EmailOctopus is a stripped-back email marketing tool that focuses on simplicity and affordability. It's ideal for small businesses and creators who want the essentials without paying for features they won't use. Built on Amazon SES for reliable deliverability.
Maropost
Unified commerce platform that connects every channel
Maropost is a unified commerce and marketing automation platform for mid-market ecommerce businesses. It combines email, SMS, social advertising, and customer journey automation with a full ecommerce storefront.
Feature Comparison
| Feature | EmailOctopus | Maropost |
|---|---|---|
| Rating | 4.2/5 | 3.9/5 |
| Starting Price | $9/mo | $279/mo |
| Free Plan | 2,500 subscribers | No free plan |
| Founded | 2014 | 2011 |
| Email Templates | 30 | 100 |
| Integrations | 45 | 50 |
| Deliverability Rate | 97.5% | 98% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✕ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✕ | ✓ |
| Ecommerce Features | ✕ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✕ |
| Advanced Analytics | ✕ | ✓ |
EmailOctopus: Pros & Cons
Pros
- +Generous free plan (2,500 subscribers)
- +Very affordable Pro plan
- +Simple and clean interface
- +Good deliverability using Amazon SES
- +Easy migration from other platforms
Cons
- −Limited feature set compared to competitors
- −No A/B testing
- −Small template library
- −Basic automation capabilities
- −No ecommerce features
Maropost: Pros & Cons
Pros
- +Unified commerce and marketing platform under one roof
- +Strong deliverability with 98% claimed rate
- +Cross-channel automation across email, SMS, and Meta ads
- +Deep ecommerce integrations with Shopify and Salesforce
- +Unified platform covers email, SMS, and web push in one dashboard
Cons
- −Expensive starting at $279/mo with 12-month commitment
- −No free plan or free trial
- −Steep learning curve due to platform complexity
- −Pricing requires contacting sales for exact quotes
- −Smaller user community means fewer third-party tutorials and resources
The Verdict
EmailOctopus edges ahead with a 4.2/5 rating compared to Maropost's 3.9/5. The gap comes mainly from value for money (4.5 vs 3.4) and ease of use (4.5 vs 3.6). On deliverability, Maropost reports 98% compared to 97.5% for EmailOctopus — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | EmailOctopus | Maropost |
|---|---|---|---|
| Starting Price | 30% | $9/mo | $279/mo |
| Deliverability | 25% | 97.5% | 98% |
| Rating | 25% | 4.2/5 | 3.9/5 |
| Integrations | 10% | 45 | 50 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose EmailOctopus if…
- + You want lower starting costs ($9/mo)
- + You need a free plan to get started
- + You're a beginners
- + You're a bloggers
Choose Maropost if…
- + You need SMS marketing
- + You need ecommerce integrations
- + You need A/B testing
- + You need advanced analytics