EmailOctopus vs Mailmodo
EmailOctopus and Mailmodo are both popular choices in the email marketing platform space. EmailOctopus has been around since 2014, giving it a 6-year head start over Mailmodo (founded 2020). EmailOctopus is the more affordable option at $9/mo — that's $40 less than Mailmodo's $49/mo entry point. Both offer free plans to get started. EmailOctopus stands out with landing pages, while Mailmodo offers A/B testing and ecommerce integrations.
Quick Verdict
EmailOctopus wins on price, deliverability, integrations.
Mailmodo wins on rating.
Best for most users: EmailOctopus (beginners).
EmailOctopus
Email marketing made easy
EmailOctopus is a stripped-back email marketing tool that focuses on simplicity and affordability. It's ideal for small businesses and creators who want the essentials without paying for features they won't use. Built on Amazon SES for reliable deliverability.
Mailmodo
Interactive AMP email marketing with in-email forms and surveys
Mailmodo is the pioneering interactive email marketing platform that uses AMP technology to let recipients fill forms, take surveys, book meetings, and make purchases directly inside emails without clicking through to a landing page. With AI-powered template generation and a drag-and-drop editor, it makes interactive email creation accessible to marketers seeking 2-3x higher engagement rates, starting at $49/month.
Feature Comparison
| Feature | EmailOctopus | Mailmodo |
|---|---|---|
| Rating | 4.2/5 | 4.5/5 |
| Starting Price | $9/mo | $49/mo |
| Free Plan | 2,500 subscribers | Limited sending credits, 1 active journey, 500 active contacts per journey |
| Founded | 2014 | 2020 |
| Email Templates | 30 | 100 |
| Integrations | 45 | 40 |
| Deliverability Rate | 97.5% | 95% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✕ | ✓ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✕ | ✕ |
| Ecommerce Features | ✕ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✕ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✓ |
| Advanced Analytics | ✕ | ✓ |
EmailOctopus: Pros & Cons
Pros
- +Generous free plan (2,500 subscribers)
- +Very affordable Pro plan
- +Simple and clean interface
- +Good deliverability using Amazon SES
- +Easy migration from other platforms
Cons
- −Limited feature set compared to competitors
- −No A/B testing
- −Small template library
- −Basic automation capabilities
- −No ecommerce features
Mailmodo: Pros & Cons
Pros
- +Interactive AMP emails allow recipients to fill forms, book meetings, and make purchases directly inside the email without leaving their inbox
- +Drag-and-drop editor with AI-powered template generation makes creating interactive emails accessible to non-technical marketers
- +Proven to increase engagement — interactive emails report 2-3x higher click rates than traditional HTML emails
- +AMP support extended to Apple Mail through innovative workarounds beyond just Gmail and Yahoo
- +21-day free trial gives ample time to test interactive email capabilities before committing
Cons
- −AMP email support is limited to Gmail, Yahoo, Mail.ru, and Apple Mail — Outlook and other clients fall back to HTML
- −Starting at $49/month for just 2,500 contacts makes it expensive compared to traditional email platforms
- −Relatively new platform (founded 2020) with a smaller feature set than established competitors
- −No SMS marketing or multichannel capabilities — email only
- −Learning curve for understanding AMP email limitations and designing for fallback HTML rendering
The Verdict
Mailmodo edges ahead with a 4.5/5 rating compared to EmailOctopus's 4.2/5. The gap comes mainly from support (4.7 vs 3.8) and feature depth (4.5 vs 3.9). On deliverability, EmailOctopus reports 97.5% compared to 95% for Mailmodo — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | EmailOctopus | Mailmodo |
|---|---|---|---|
| Starting Price | 30% | $9/mo | $49/mo |
| Deliverability | 25% | 97.5% | 95% |
| Rating | 25% | 4.2/5 | 4.5/5 |
| Integrations | 10% | 45 | 40 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose EmailOctopus if…
- + You want lower starting costs ($9/mo)
- + You need built-in landing pages
- + You're a beginners
- + You're a bloggers
Choose Mailmodo if…
- + You need ecommerce integrations
- + You need A/B testing
- + You need advanced analytics
- + You're a marketers seeking higher engagement