EmailOctopus vs Mailjet
EmailOctopus and Mailjet are both popular choices in the email marketing platform space. Mailjet has been around since 2010, giving it a 4-year head start over EmailOctopus (founded 2014). Both start at $9/mo. Both offer free plans to get started. Mailjet has the edge with A/B testing, SMS marketing, advanced analytics.
Quick Verdict
EmailOctopus wins on deliverability, rating, integrations.
Best for most users: EmailOctopus (beginners).
EmailOctopus
Email marketing made easy
EmailOctopus is a stripped-back email marketing tool that focuses on simplicity and affordability. It's ideal for small businesses and creators who want the essentials without paying for features they won't use. Built on Amazon SES for reliable deliverability.
Mailjet
Collaborative email platform for teams with powerful API
Mailjet is a French-founded email platform (now owned by Sinch) that uniquely combines transactional and marketing email under one roof with real-time team collaboration. Its volume-based pricing with unlimited contacts makes it particularly cost-effective for businesses with large subscriber lists but moderate sending frequency. With strong GDPR compliance baked into its European DNA and a flexible API, it bridges the gap between developer-focused tools and marketer-friendly platforms.
Feature Comparison
| Feature | EmailOctopus | Mailjet |
|---|---|---|
| Rating | 4.2/5 | 4/5 |
| Starting Price | $9/mo | $9/mo |
| Free Plan | 2,500 subscribers | 6,000 emails/month (200/day), 1,000 contacts |
| Founded | 2014 | 2010 |
| Email Templates | 100 | 70 |
| Integrations | 1,000 | 110 |
| Deliverability Rate | 97.5% | 88% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✕ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✕ | ✓ |
| Ecommerce Features | ✕ | ✕ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✕ | ✓ |
EmailOctopus: Pros & Cons
Pros
- +Generous free plan (2,500 subscribers)
- +Very affordable Pro plan
- +Simple and clean interface
- +Good deliverability using Amazon SES
- +Easy migration from other platforms
Cons
- −Limited feature set compared to competitors
- −No A/B testing
- −Small template library
- −Basic automation capabilities
- −No ecommerce features
Mailjet: Pros & Cons
Pros
- +Real-time collaborative email editing lets multiple team members work on the same campaign simultaneously with live comments
- +Volume-based pricing with unlimited contacts means large lists stay affordable — one user grew from 0 to 50,000 subscribers affordably
- +Strong GDPR compliance built into the platform with EU data hosting, as a French-founded company under European regulations
- +RESTful API with SMTP relay supports both transactional and marketing email from a single platform
- +Deliverability rated 88% by EmailToolTester (above 83.1% industry average) with built-in list validation powered by Mailgun
Cons
- −Automation builder covers basics but lacks depth — triggers based on opens/clicks are tricky to configure and abandoned cart requires Zapier
- −No built-in landing page builder, forcing users to rely on third-party tools for lead capture
- −Many of the 110 integrations route through Zapier rather than being native direct connections
- −Migration from other ESPs is largely manual with limited import assistance for contacts, templates, and automations
- −Customer support response times are frequently criticized, with some serious technical issues going unresolved for extended periods
The Verdict
EmailOctopus edges ahead with a 4.2/5 rating compared to Mailjet's 4/5. The gap comes mainly from deliverability (4.1 vs 3.5) and ease of use (4.5 vs 4.2). On deliverability, EmailOctopus reports 97.5% compared to 88% for Mailjet — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | EmailOctopus | Mailjet |
|---|---|---|---|
| Starting Price | 30% | $9/mo | $9/mo |
| Deliverability | 25% | 97.5% | 88% |
| Rating | 25% | 4.2/5 | 4/5 |
| Integrations | 10% | 1000 | 110 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose EmailOctopus if…
- + You're a beginners
- + You're a bloggers
- + Generous free plan (2,500 subscribers)
Choose Mailjet if…
- + You need SMS marketing
- + You need A/B testing
- + You need advanced analytics
- + You're a marketing teams needing real time email collaboration