EmailOctopus vs HubSpot Email Marketing
EmailOctopus is a email marketing platform while HubSpot Email Marketing is a all-in-one marketing platform. HubSpot Email Marketing has been around since 2006, giving it a 8-year head start over EmailOctopus (founded 2014). EmailOctopus starts at $9/mo, while HubSpot Email Marketing starts at $20/seat/mo. Their pricing is not measured the same way, so we don't rank them on price. Both offer free plans to get started. HubSpot Email Marketing has the edge with A/B testing, SMS marketing, ecommerce integrations.
Quick Verdict
EmailOctopus wins on deliverability.
HubSpot Email Marketing wins on rating, integrations.
Best for most users: HubSpot Email Marketing (b2b).
EmailOctopus
Email marketing made easy
EmailOctopus is a stripped-back email marketing tool that focuses on simplicity and affordability. It's ideal for small businesses and creators who want the essentials without paying for features they won't use. Built on Amazon SES for reliable deliverability.
HubSpot Email Marketing
Email marketing powered by CRM data
HubSpot's email marketing is part of its complete Marketing Hub. While the free and Starter tiers offer competitive email marketing, the real power comes with Professional tier and above, where HubSpot's CRM data feeds into sophisticated automation and personalization.
Feature Comparison
| Feature | EmailOctopus | HubSpot Email Marketing |
|---|---|---|
| Rating | 4.2/5 | 4.4/5 |
| Starting Price | $9/mo | $20/seat/mo |
| Free Plan | 2,500 subscribers | 2,000 emails/month |
| Founded | 2014 | 2006 |
| Email Templates | 100 | 80 |
| Integrations | 1,000 | 1,500 |
| Deliverability Rate | 97.5% | 97% |
| Marketing Automation | Yes | Yes |
| A/B Testing | No | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | No | Yes |
| Ecommerce Features | No | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | Yes |
| Web Push Notifications | No | No |
| Live Chat | Yes | Yes |
| Advanced Analytics | No | Yes |
EmailOctopus: Pros & Cons
Pros
- + Generous free plan (2,500 subscribers)
- + Very affordable Pro plan
- + Simple and clean interface
- + Good deliverability using Amazon SES
- + Easy migration from other platforms
Cons
- − Limited feature set compared to competitors
- − No A/B testing
- − Small template library
- − Basic automation capabilities
- − No ecommerce features
HubSpot Email Marketing: Pros & Cons
Pros
- + Best-in-class CRM integration
- + 1,500+ integrations (largest ecosystem)
- + Powerful marketing automation
- + All-in-one marketing, sales, and service platform
- + Excellent analytics and attribution
Cons
- − Professional plan is very expensive ($890/mo)
- − Annual commitment required for higher tiers
- − Complex pricing structure
- − Steep learning curve
- − Email features alone don't justify the cost
The Verdict
HubSpot Email Marketing edges ahead with a 4.4/5 rating compared to EmailOctopus's 4.2/5. The gap comes mainly from support (4.6 vs 3.8) and feature depth (4.6 vs 3.9). On deliverability, EmailOctopus reports 97.5% compared to 97% for HubSpot Email Marketing — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | EmailOctopus | HubSpot Email Marketing |
|---|---|---|---|
| Starting Price | 30% | $9/mo | $20/seat/mo |
| Deliverability | 25% | 97.5% Winner | 97% |
| Rating | 25% | 4.2/5 | 4.4/5 Winner |
| Integrations | 10% | 1000 | 1500 Winner |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose EmailOctopus if…
- + You're a beginners
- + You're a bloggers
- + Generous free plan (2,500 subscribers)
Choose HubSpot Email Marketing if…
- + You need SMS marketing
- + You need ecommerce integrations
- + You need A/B testing
- + You need advanced analytics