EmailOctopus vs GetResponse
EmailOctopus is a email marketing platform while GetResponse is a all-in-one marketing platform. GetResponse has been around since 1998, giving it a 16-year head start over EmailOctopus (founded 2014). EmailOctopus is the more affordable option at $9/mo — that's $10 less than GetResponse's $19/mo entry point. EmailOctopus offers a free plan (2,500 subscribers), while GetResponse does not. GetResponse has the edge with A/B testing, SMS marketing, ecommerce integrations. Both tools work well for solopreneurs and small businesses.
Quick Verdict
EmailOctopus wins on price, free tier.
GetResponse wins on deliverability, rating, integrations.
Best for most users: GetResponse (small businesses).
EmailOctopus
Email marketing made easy
EmailOctopus is a stripped-back email marketing tool that focuses on simplicity and affordability. It's ideal for small businesses and creators who want the essentials without paying for features they won't use. Built on Amazon SES for reliable deliverability.
GetResponse
All-in-one marketing platform
GetResponse is a full-featured marketing platform that goes beyond email marketing to include webinars, landing pages, sales funnels, and marketing automation. Founded in 1998, it's one of the most established players with a strong track record for deliverability.
Feature Comparison
| Feature | EmailOctopus | GetResponse |
|---|---|---|
| Rating | 4.2/5 | 4.3/5 |
| Starting Price | $9/mo | $19/mo |
| Free Plan | 2,500 subscribers | No free plan |
| Founded | 2014 | 1998 |
| Email Templates | 30 | 200 |
| Integrations | 45 | 170 |
| Deliverability Rate | 97.5% | 99% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✕ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✕ | ✓ |
| Ecommerce Features | ✕ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✕ | ✓ |
| Live Chat | ✕ | ✓ |
| Advanced Analytics | ✕ | ✓ |
EmailOctopus: Pros & Cons
Pros
- +Generous free plan (2,500 subscribers)
- +Very affordable Pro plan
- +Simple and clean interface
- +Good deliverability using Amazon SES
- +Easy migration from other platforms
Cons
- −Limited feature set compared to competitors
- −No A/B testing
- −Small template library
- −Basic automation capabilities
- −No ecommerce features
GetResponse: Pros & Cons
Pros
- +All-in-one platform with webinars, landing pages, and funnels
- +Excellent automation builder with visual workflows
- +Built-in webinar hosting
- +Strong deliverability (99%+)
- +Competitive pricing for feature set
Cons
- −Free plan limited to 500 subscribers
- −Interface can feel overwhelming for beginners
- −Webinar quality not comparable to dedicated platforms
- −Customer support response times vary
- −Some features locked behind higher tiers
The Verdict
EmailOctopus and GetResponse are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, GetResponse reports 99% compared to 97.5% for EmailOctopus — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | EmailOctopus | GetResponse |
|---|---|---|---|
| Starting Price | 30% | $9/mo | $19/mo |
| Deliverability | 25% | 97.5% | 99% |
| Rating | 25% | 4.2/5 | 4.3/5 |
| Integrations | 10% | 45 | 170 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose EmailOctopus if…
- + You want lower starting costs ($9/mo)
- + You need a free plan to get started
- + You're a beginners
- + You're a bloggers
Choose GetResponse if…
- + You need SMS marketing
- + You need ecommerce integrations
- + You need A/B testing
- + You need advanced analytics