EmailOctopus vs Flodesk
A detailed feature-by-feature comparison to help you choose the right email marketing platform.
EmailOctopus
Email marketing made easy
EmailOctopus is a stripped-back email marketing tool that focuses on simplicity and affordability. It's ideal for small businesses and creators who want the essentials without paying for features they won't use. Built on Amazon SES for reliable deliverability.
Flodesk
Design emails people love to get
Flodesk is a design-first email marketing platform known for its stunning templates and flat-rate pricing model. It's particularly popular among creative professionals who prioritize visual design over advanced marketing features. The unlimited subscriber pricing makes it excellent value for growing lists.
Feature Comparison
| Feature | EmailOctopus | Flodesk |
|---|---|---|
| Rating | 4.3/5 | 4.3/5 |
| Starting Price | $9/mo | $38/mo |
| Free Plan | 2,500 subscribers | No free plan |
| Founded | 2014 | 2019 |
| Email Templates | 30 | 40 |
| Integrations | 45 | 20 |
| Deliverability Rate | 97.5% | 96% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✕ | ✕ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✕ | ✕ |
| Ecommerce Features | ✕ | ✓ |
| API Access | ✓ | ✕ |
| Multi-Language | ✕ | ✕ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✕ |
| Advanced Analytics | ✕ | ✕ |
EmailOctopus: Pros & Cons
Pros
- +Generous free plan (2,500 subscribers)
- +Very affordable Pro plan
- +Simple and clean interface
- +Good deliverability using Amazon SES
- +Easy migration from other platforms
Cons
- −Limited feature set compared to competitors
- −No A/B testing
- −Small template library
- −Basic automation capabilities
- −No ecommerce features
Flodesk: Pros & Cons
Pros
- +Beautiful, design-focused email templates
- +Flat-rate pricing regardless of list size
- +Unlimited subscribers on all plans
- +Simple and intuitive interface
- +Built-in checkout and digital product sales
Cons
- −No A/B testing
- −No API access
- −Very limited integrations
- −No SMS marketing
- −Basic automation compared to competitors
The Verdict
Based on our analysis, EmailOctopus comes out ahead in this comparison, and is best suited for beginners, bloggers, startups.