Drip vs Salesforce Marketing Cloud
Drip is a email marketing platform while Salesforce Marketing Cloud is a all-in-one marketing platform. Salesforce Marketing Cloud has been around since 1999, giving it a 14-year head start over Drip (founded 2013). Drip starts at $39/mo versus custom pricing for Salesforce Marketing Cloud. Salesforce Marketing Cloud has the edge with landing pages.
Quick Verdict
Drip wins on deliverability, rating.
Salesforce Marketing Cloud wins on integrations.
Best for most users: Drip (ecommerce).
Drip
Marketing automation for ecommerce
Drip is a focused ecommerce marketing platform known for its powerful visual automation builder and behavior-based segmentation. It's designed specifically for online stores that want sophisticated marketing automation without the complexity of enterprise tools.
Salesforce Marketing Cloud
Personalize every moment with the #1 AI CRM for marketing
Salesforce Marketing Cloud is the enterprise marketing automation suite within the Salesforce ecosystem, offering email, SMS, social, advertising, and journey orchestration at massive scale. Powered by Einstein AI, it is the platform of choice for large organizations already invested in Salesforce.
Feature Comparison
| Feature | Drip | Salesforce Marketing Cloud |
|---|---|---|
| Rating | 4.4/5 | 4.1/5 |
| Starting Price | $39/mo | Custom |
| Free Plan | No free plan | No free plan |
| Founded | 2013 | 1999 |
| Email Templates | 50 | 200 |
| Integrations | 150 | 300 |
| Deliverability Rate | 98% | 97% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✕ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✕ | ✓ |
| Live Chat | ✕ | ✓ |
| Advanced Analytics | ✓ | ✓ |
Drip: Pros & Cons
Pros
- +Excellent ecommerce automation
- +Visual workflow builder
- +Strong Shopify integration
- +Revenue attribution
- +Behavior-based segmentation
Cons
- −No free plan
- −More expensive starting price ($39)
- −No landing page builder
- −Limited to ecommerce focus
- −Smaller company, less known
Salesforce Marketing Cloud: Pros & Cons
Pros
- +Deepest integration with Salesforce CRM and the entire Salesforce ecosystem
- +Enterprise-grade cross-channel capabilities across email, SMS, push, social, and ads
- +Einstein AI provides predictive scoring and send time optimization
- +300+ integrations through AppExchange
- +Native Salesforce CRM integration eliminates data sync issues
Cons
- −Starts at $1,250/month with most features requiring higher tiers
- −Steep learning curve requiring certified specialists
- −No free plan or self-serve trial
- −Impractical for SMBs; value is mainly realized by large Salesforce organizations
- −Admin overhead is high — often requires a dedicated specialist
The Verdict
Drip edges ahead with a 4.4/5 rating compared to Salesforce Marketing Cloud's 4.1/5. The gap comes mainly from value for money (4.3 vs 2.8) and ease of use (4.5 vs 3.2). On deliverability, Drip reports 98% compared to 97% for Salesforce Marketing Cloud — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Drip | Salesforce Marketing Cloud |
|---|---|---|---|
| Starting Price | 30% | $39/mo | $1250/mo |
| Deliverability | 25% | 98% | 97% |
| Rating | 25% | 4.4/5 | 4.1/5 |
| Integrations | 10% | 150 | 300 |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Drip if…
- + You're a ecommerce
- + You're a d2c brands
- + Excellent ecommerce automation
Choose Salesforce Marketing Cloud if…
- + You need built-in landing pages
- + You're a large enterprises
- + You're a Salesforce CRM users