Drip vs Ortto
Drip is a email marketing platform while Ortto is a all-in-one marketing platform. Drip is the more affordable option at $39/mo — that's $130 less than Ortto's $169/mo entry point.
Quick Verdict
Drip wins on price, deliverability.
Ortto wins on integrations.
Best for most users: Drip (ecommerce).
Drip
Marketing automation for ecommerce
Drip is a focused ecommerce marketing platform known for its powerful visual automation builder and behavior-based segmentation. It's designed specifically for online stores that want sophisticated marketing automation without the complexity of enterprise tools.
Ortto
All-in-one CDP, marketing automation, and analytics platform for lifecycle marketing
Ortto (formerly Autopilot) is an all-in-one marketing platform that combines a Customer Data Platform, visual journey-based automation, and built-in analytics into a single solution. Founded by Australian brothers Michael and Chris Sharkey, it features AI-powered content tools, lead scoring, SMS and email campaigns, and pre-built playbooks for common marketing workflows. Best suited for mid-market teams running lifecycle marketing at scale, with plans starting at $509/month for 10,000 contacts.
Feature Comparison
| Feature | Drip | Ortto |
|---|---|---|
| Rating | 4.4/5 | 4.4/5 |
| Starting Price | $39/mo | $169/mo |
| Free Plan | No free plan | No free plan |
| Founded | 2013 | 2015 |
| Email Templates | 50 | 80 |
| Integrations | 150 | 800 |
| Deliverability Rate | 98% | 95% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✕ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✓ |
| Advanced Analytics | ✓ | ✓ |
Drip: Pros & Cons
Pros
- +Excellent ecommerce automation
- +Visual workflow builder
- +Strong Shopify integration
- +Revenue attribution
- +Behavior-based segmentation
Cons
- −No free plan
- −More expensive starting price ($39)
- −No landing page builder
- −Limited to ecommerce focus
- −Smaller company, less known
Ortto: Pros & Cons
Pros
- +Unified platform combining Customer Data Platform, marketing automation, and analytics — no need for separate tools
- +Visual journey builder is intuitive with drag-and-drop for building complex multichannel automations
- +Excellent segmentation and lead scoring capabilities based on real-time behavioral data
- +Consistently praised customer support with quick response times across all plan tiers
- +Pre-built playbooks and automation templates significantly reduce setup time for common workflows
Cons
- −High entry price at $509/month with no starter tier — prohibitive for small businesses and solo marketers
- −Transactional emails locked behind the $1,999/month Enterprise plan
- −Business and Enterprise plans require annual commitment with no monthly option
- −Steep learning curve for the CDP and advanced reporting features
- −Pricing scales aggressively as contact lists grow beyond the base 10,000 contacts
The Verdict
Drip and Ortto are closely matched — both score within 0.0 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Drip reports 98% compared to 95% for Ortto — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Drip | Ortto |
|---|---|---|---|
| Starting Price | 30% | $39/mo | $169/mo |
| Deliverability | 25% | 98% | 95% |
| Rating | 25% | 4.4/5 | 4.4/5 |
| Integrations | 10% | 150 | 800 |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Drip if…
- + You want lower starting costs ($39/mo)
- + You're a ecommerce
- + You're a d2c brands
Choose Ortto if…
- + You're a mid market saas and e commerce companies running lifecycle marketing at scale
- + You're a marketing teams wanting a unified cdp with automation and analytics in one platform
- + Unified platform combining Customer Data Platform, marketing automation, and analytics — no need for separate tools