Drip vs Omnisend
Drip and Omnisend are both popular choices in the email marketing platform space. Omnisend is the more affordable option at $16/mo, which is $23 less than Drip's $39/mo entry point. Omnisend offers a free plan (250 contacts, 500 emails/month), while Drip does not. Omnisend has the edge with landing pages. Both tools work well for ecommerce and d2c brands.
Quick Verdict
Omnisend wins on price, deliverability, rating, integrations, free tier.
Best for most users: Omnisend (ecommerce).
Drip
Marketing automation for ecommerce
Drip is a focused ecommerce marketing platform known for its powerful visual automation builder and behavior-based segmentation. It's designed specifically for online stores that want sophisticated marketing automation without the complexity of enterprise tools.
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for common ecommerce scenarios like cart abandonment, order confirmation, and product recommendations.
Feature Comparison
| Feature | Drip | Omnisend |
|---|---|---|
| Rating | 4.4/5 | 4.6/5 |
| Starting Price | $39/mo | $16/mo |
| Free Plan | No free plan | 250 contacts, 500 emails/month |
| Founded | 2013 | 2014 |
| Email Templates | 50 | 130 |
| Integrations | 150 | 200 |
| Deliverability Rate | 98% | 98.5% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | No | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | Yes |
| Web Push Notifications | No | Yes |
| Live Chat | No | Yes |
| Advanced Analytics | Yes | Yes |
Drip: Pros & Cons
Pros
- + Excellent ecommerce automation
- + Visual workflow builder
- + Strong Shopify integration
- + Revenue attribution
- + Behavior-based segmentation
Cons
- − No free plan
- − More expensive starting price ($39)
- − No landing page builder
- − Limited to ecommerce focus
- − Smaller company, less known
Omnisend: Pros & Cons
Pros
- + Purpose-built for ecommerce
- + Pre-built automation workflows for common ecommerce flows
- + SMS, email, and web push in one platform
- + Easy Shopify and WooCommerce integration
- + Good free plan for small stores
Cons
- − Not suitable for non-ecommerce use cases
- − Free plan very limited (250 contacts)
- − Gets pricey at higher subscriber counts
- − Fewer general integrations than Mailchimp
- − Limited blog/content marketing features
The Verdict
Drip and Omnisend are closely matched — both score within 0.2 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Omnisend reports 98.5% compared to 98% for Drip — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Drip | Omnisend |
|---|---|---|---|
| Starting Price | 30% | $39/mo | $16/mo Winner |
| Deliverability | 25% | 98% | 98.5% Winner |
| Rating | 25% | 4.4/5 | 4.6/5 Winner |
| Integrations | 10% | 150 | 200 Winner |
| Free Tier | 10% | No | Yes Winner |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Drip if…
- + Excellent ecommerce automation
Choose Omnisend if…
- + You want lower starting costs ($16/mo)
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a small businesses