Drip vs Maropost
Drip is a email marketing platform while Maropost is a all-in-one marketing platform. Drip is the more affordable option at $39/mo, which is $240 less than Maropost's $279/mo entry point. Maropost has the edge with landing pages.
Quick Verdict
Drip wins on price, rating, integrations.
Best for most users: Drip (ecommerce).
Drip
Marketing automation for ecommerce
Drip is a focused ecommerce marketing platform known for its powerful visual automation builder and behavior-based segmentation. It's designed specifically for online stores that want sophisticated marketing automation without the complexity of enterprise tools.
Maropost
Unified commerce platform that connects every channel
Maropost is a unified commerce and marketing automation platform for mid-market ecommerce businesses. It combines email, SMS, social advertising, and customer journey automation with a full ecommerce storefront.
Feature Comparison
| Feature | Drip | Maropost |
|---|---|---|
| Rating | 4.4/5 | 3.9/5 |
| Starting Price | $39/mo | $279/mo |
| Free Plan | No free plan | No free plan |
| Founded | 2013 | 2011 |
| Email Templates | 50 | 100 |
| Integrations | 150 | 50 |
| Deliverability Rate | 98% | 98% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | No | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | Yes |
| Web Push Notifications | No | No |
| Live Chat | No | No |
| Advanced Analytics | Yes | Yes |
Drip: Pros & Cons
Pros
- + Excellent ecommerce automation
- + Visual workflow builder
- + Strong Shopify integration
- + Revenue attribution
- + Behavior-based segmentation
Cons
- − No free plan
- − More expensive starting price ($39)
- − No landing page builder
- − Limited to ecommerce focus
- − Smaller company, less known
Maropost: Pros & Cons
Pros
- + Unified commerce and marketing platform under one roof
- + Strong deliverability with 98% claimed rate
- + Cross-channel automation across email, SMS, and Meta ads
- + Deep ecommerce integrations with Shopify and Salesforce
- + Unified platform covers email, SMS, and web push in one dashboard
Cons
- − Expensive starting at $279/mo with 12-month commitment
- − No free plan or free trial
- − Steep learning curve due to platform complexity
- − Pricing requires contacting sales for exact quotes
- − Smaller user community means fewer third-party tutorials and resources
The Verdict
Drip edges ahead with a 4.4/5 rating compared to Maropost's 3.9/5. The gap comes mainly from ease of use (4.5 vs 3.6) and value for money (4.3 vs 3.4).
| Criterion | Weight | Drip | Maropost |
|---|---|---|---|
| Starting Price | 30% | $39/mo Winner | $279/mo |
| Deliverability | 25% | 98% | 98% |
| Rating | 25% | 4.4/5 Winner | 3.9/5 |
| Integrations | 10% | 150 Winner | 50 |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Drip if…
- + You want lower starting costs ($39/mo)
- + You're a ecommerce
- + You're a d2c brands
Choose Maropost if…
- + You need built-in landing pages
- + You're a ecommerce businesses
- + You're a mid market companies