Drip vs Mailmodo
Drip and Mailmodo are both popular choices in the email marketing platform space. Drip has been around since 2013, giving it a 7-year head start over Mailmodo (founded 2020). Drip is the more affordable option at $39/mo — that's $10 less than Mailmodo's $49/mo entry point. Mailmodo offers a free plan (Limited sending credits, 1 active journey, 500 active contacts per journey), while Drip does not. Drip has the edge with SMS marketing.
Quick Verdict
Drip wins on price, deliverability, integrations.
Mailmodo wins on rating, free tier.
Best for most users: Drip (ecommerce).
Drip
Marketing automation for ecommerce
Drip is a focused ecommerce marketing platform known for its powerful visual automation builder and behavior-based segmentation. It's designed specifically for online stores that want sophisticated marketing automation without the complexity of enterprise tools.
Mailmodo
Interactive AMP email marketing with in-email forms and surveys
Mailmodo is the pioneering interactive email marketing platform that uses AMP technology to let recipients fill forms, take surveys, book meetings, and make purchases directly inside emails without clicking through to a landing page. With AI-powered template generation and a drag-and-drop editor, it makes interactive email creation accessible to marketers seeking 2-3x higher engagement rates, starting at $49/month.
Feature Comparison
| Feature | Drip | Mailmodo |
|---|---|---|
| Rating | 4.4/5 | 4.5/5 |
| Starting Price | $39/mo | $49/mo |
| Free Plan | No free plan | Limited sending credits, 1 active journey, 500 active contacts per journey |
| Founded | 2013 | 2020 |
| Email Templates | 50 | 100 |
| Integrations | 150 | 40 |
| Deliverability Rate | 98% | 95% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✕ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✕ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✕ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✓ |
| Advanced Analytics | ✓ | ✓ |
Drip: Pros & Cons
Pros
- +Excellent ecommerce automation
- +Visual workflow builder
- +Strong Shopify integration
- +Revenue attribution
- +Behavior-based segmentation
Cons
- −No free plan
- −More expensive starting price ($39)
- −No landing page builder
- −Limited to ecommerce focus
- −Smaller company, less known
Mailmodo: Pros & Cons
Pros
- +Interactive AMP emails allow recipients to fill forms, book meetings, and make purchases directly inside the email without leaving their inbox
- +Drag-and-drop editor with AI-powered template generation makes creating interactive emails accessible to non-technical marketers
- +Proven to increase engagement — interactive emails report 2-3x higher click rates than traditional HTML emails
- +AMP support extended to Apple Mail through innovative workarounds beyond just Gmail and Yahoo
- +21-day free trial gives ample time to test interactive email capabilities before committing
Cons
- −AMP email support is limited to Gmail, Yahoo, Mail.ru, and Apple Mail — Outlook and other clients fall back to HTML
- −Starting at $49/month for just 2,500 contacts makes it expensive compared to traditional email platforms
- −Relatively new platform (founded 2020) with a smaller feature set than established competitors
- −No SMS marketing or multichannel capabilities — email only
- −Learning curve for understanding AMP email limitations and designing for fallback HTML rendering
The Verdict
Drip and Mailmodo are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Drip reports 98% compared to 95% for Mailmodo — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Drip | Mailmodo |
|---|---|---|---|
| Starting Price | 30% | $39/mo | $49/mo |
| Deliverability | 25% | 98% | 95% |
| Rating | 25% | 4.4/5 | 4.5/5 |
| Integrations | 10% | 150 | 40 |
| Free Tier | 10% | No | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Drip if…
- + You want lower starting costs ($39/mo)
- + You need SMS marketing
- + You're a ecommerce
- + You're a d2c brands
Choose Mailmodo if…
- + You need a free plan to get started
- + You're a marketers seeking higher engagement
- + You're a ecommerce brands