Drip vs Klaviyo
Drip and Klaviyo are both popular choices in the email marketing platform space. Klaviyo is the more affordable option at $20/mo, which is $19 less than Drip's $39/mo entry point. Klaviyo offers a free plan (250 active profiles, 500 email sends/month), while Drip does not. Klaviyo has the edge with landing pages. Both tools work well for ecommerce and d2c brands.
Quick Verdict
Klaviyo wins on price, deliverability, rating, integrations, free tier.
Best for most users: Klaviyo (ecommerce).
Drip
Marketing automation for ecommerce
Drip is a focused ecommerce marketing platform known for its powerful visual automation builder and behavior-based segmentation. It's designed specifically for online stores that want sophisticated marketing automation without the complexity of enterprise tools.
Klaviyo
The platform for unified customer data
Klaviyo is the gold standard for ecommerce email and SMS marketing, particularly for Shopify stores. Its deep integration with ecommerce platforms enables sophisticated automated flows like abandoned cart, post-purchase, and win-back sequences based on real purchase data.
Feature Comparison
| Feature | Drip | Klaviyo |
|---|---|---|
| Rating | 4.4/5 | 4.6/5 |
| Starting Price | $39/mo | $20/mo |
| Free Plan | No free plan | 250 active profiles, 500 email sends/month |
| Founded | 2013 | 2012 |
| Email Templates | 50 | 100 |
| Integrations | 150 | 350 |
| Deliverability Rate | 98% | 99% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | No | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | Yes |
| Web Push Notifications | No | No |
| Live Chat | No | No |
| Advanced Analytics | Yes | Yes |
Drip: Pros & Cons
Pros
- + Excellent ecommerce automation
- + Visual workflow builder
- + Strong Shopify integration
- + Revenue attribution
- + Behavior-based segmentation
Cons
- − No free plan
- − More expensive starting price ($39)
- − No landing page builder
- − Limited to ecommerce focus
- − Smaller company, less known
Klaviyo: Pros & Cons
Pros
- + Best-in-class ecommerce integrations (Shopify, WooCommerce)
- + Powerful segmentation with predictive analytics
- + Excellent deliverability (99%+)
- + Revenue attribution for every email and SMS
- + Deep customer data platform capabilities
Cons
- − Expensive for large lists
- − Steep learning curve
- − Free plan very limited (250 contacts)
- − SMS credits sold separately
- − Can be overkill for non-ecommerce businesses
The Verdict
Drip and Klaviyo are closely matched — both score within 0.2 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Klaviyo reports 99% compared to 98% for Drip — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Drip | Klaviyo |
|---|---|---|---|
| Starting Price | 30% | $39/mo | $20/mo Winner |
| Deliverability | 25% | 98% | 99% Winner |
| Rating | 25% | 4.4/5 | 4.6/5 Winner |
| Integrations | 10% | 150 | 350 Winner |
| Free Tier | 10% | No | Yes Winner |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Drip if…
- + You're a woocommerce
- + Excellent ecommerce automation
Choose Klaviyo if…
- + You want lower starting costs ($20/mo)
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a retail