Drip vs Iterable
Drip is a email marketing platform while Iterable is a all-in-one marketing platform. Iterable starts at custom pricing versus $39/mo for Drip.
Quick Verdict
Drip wins on deliverability, rating.
Best for most users: Drip (ecommerce).
Drip
Marketing automation for ecommerce
Drip is a focused ecommerce marketing platform known for its powerful visual automation builder and behavior-based segmentation. It's designed specifically for online stores that want sophisticated marketing automation without the complexity of enterprise tools.
Iterable
Campaigns are out. Moments are in.
Iterable is an AI-powered cross-channel marketing platform that helps brands create individualized customer experiences across email, SMS, push, in-app, and web. It focuses on turning behavioral data into personalized moments rather than batch campaigns, best suited for growth-stage and enterprise companies.
Feature Comparison
| Feature | Drip | Iterable |
|---|---|---|
| Rating | 4.4/5 | 4.3/5 |
| Starting Price | $39/mo | Custom |
| Free Plan | No free plan | No free plan |
| Founded | 2013 | 2013 |
| Email Templates | 50 | 80 |
| Integrations | 150 | 150 |
| Deliverability Rate | 98% | 97% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✕ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✕ | ✓ |
| Live Chat | ✕ | ✕ |
| Advanced Analytics | ✓ | ✓ |
Drip: Pros & Cons
Pros
- +Excellent ecommerce automation
- +Visual workflow builder
- +Strong Shopify integration
- +Revenue attribution
- +Behavior-based segmentation
Cons
- −No free plan
- −More expensive starting price ($39)
- −No landing page builder
- −Limited to ecommerce focus
- −Smaller company, less known
Iterable: Pros & Cons
Pros
- +Cross-channel orchestration across email, SMS, push, in-app, and web messaging
- +AI-powered send time optimization and content personalization
- +Flexible data model with real-time behavioral event tracking
- +150+ technology partner integrations
- +AI-powered send time optimization improves engagement across channels
Cons
- −No public pricing, requires demo and sales conversation
- −No free plan or self-service trial
- −Complex initial setup typically requires a dedicated implementation phase
- −Too expensive for small businesses
- −Pricing is not publicly listed — requires sales conversation
The Verdict
Drip and Iterable are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Drip reports 98% compared to 97% for Iterable — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Drip | Iterable |
|---|---|---|---|
| Starting Price | 30% | $39/mo | Free |
| Deliverability | 25% | 98% | 97% |
| Rating | 25% | 4.4/5 | 4.3/5 |
| Integrations | 10% | 150 | 150 |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Drip if…
- + You're a ecommerce
- + You're a d2c brands
- + Excellent ecommerce automation
Choose Iterable if…
- + You're a growth stage companies
- + You're a consumer brands
- + Cross-channel orchestration across email, SMS, push, in-app, and web messaging