Drip vs HubSpot Email Marketing
Drip is a email marketing platform while HubSpot Email Marketing is a all-in-one marketing platform. HubSpot Email Marketing has been around since 2006, giving it a 7-year head start over Drip (founded 2013). HubSpot Email Marketing starts at $20/seat/mo versus $39/mo for Drip. HubSpot Email Marketing offers a free plan (2,000 emails/month), while Drip does not. HubSpot Email Marketing has the edge with landing pages.
Quick Verdict
Drip wins on deliverability.
HubSpot Email Marketing wins on price, integrations, free tier.
Best for most users: HubSpot Email Marketing (b2b).
Drip
Marketing automation for ecommerce
Drip is a focused ecommerce marketing platform known for its powerful visual automation builder and behavior-based segmentation. It's designed specifically for online stores that want sophisticated marketing automation without the complexity of enterprise tools.
HubSpot Email Marketing
Email marketing powered by CRM data
HubSpot's email marketing is part of its complete Marketing Hub. While the free and Starter tiers offer competitive email marketing, the real power comes with Professional tier and above, where HubSpot's CRM data feeds into sophisticated automation and personalization.
Feature Comparison
| Feature | Drip | HubSpot Email Marketing |
|---|---|---|
| Rating | 4.4/5 | 4.4/5 |
| Starting Price | $39/mo | $20/mo |
| Free Plan | No free plan | 2,000 emails/month |
| Founded | 2013 | 2006 |
| Email Templates | 50 | 80 |
| Integrations | 150 | 1,500 |
| Deliverability Rate | 98% | 97% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✕ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✓ |
| Advanced Analytics | ✓ | ✓ |
Drip: Pros & Cons
Pros
- +Excellent ecommerce automation
- +Visual workflow builder
- +Strong Shopify integration
- +Revenue attribution
- +Behavior-based segmentation
Cons
- −No free plan
- −More expensive starting price ($39)
- −No landing page builder
- −Limited to ecommerce focus
- −Smaller company, less known
HubSpot Email Marketing: Pros & Cons
Pros
- +Best-in-class CRM integration
- +1,500+ integrations (largest ecosystem)
- +Powerful marketing automation
- +All-in-one marketing, sales, and service platform
- +Excellent analytics and attribution
Cons
- −Professional plan is very expensive ($890/mo)
- −Annual commitment required for higher tiers
- −Complex pricing structure
- −Steep learning curve
- −Email features alone don't justify the cost
The Verdict
Drip and HubSpot Email Marketing are closely matched — both score within 0.0 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Drip reports 98% compared to 97% for HubSpot Email Marketing — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Drip | HubSpot Email Marketing |
|---|---|---|---|
| Starting Price | 30% | $39/mo | $20/mo |
| Deliverability | 25% | 98% | 97% |
| Rating | 25% | 4.4/5 | 4.4/5 |
| Integrations | 10% | 150 | 1500 |
| Free Tier | 10% | No | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Drip if…
- + You're a ecommerce
- + You're a d2c brands
- + Excellent ecommerce automation
Choose HubSpot Email Marketing if…
- + You want lower starting costs ($20/mo)
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a b2b