Drip vs Flodesk
Drip and Flodesk are both popular choices in the email marketing platform space. Drip has been around since 2013, giving it a 6-year head start over Flodesk (founded 2019). Flodesk is the more affordable option at $25/mo, which is $14 less than Drip's $39/mo entry point. Flodesk offers a free plan (Free plan: forms, landing pages, templates and audience segmentation, unlimited active subscribers; unlimited email sends require a paid plan), while Drip does not. Drip stands out with A/B testing and SMS marketing, while Flodesk offers landing pages.
Quick Verdict
Drip wins on deliverability, integrations.
Flodesk wins on price, rating, free tier.
Best for most users: Flodesk (designers).
Drip
Marketing automation for ecommerce
Drip is a focused ecommerce marketing platform known for its powerful visual automation builder and behavior-based segmentation. It's designed specifically for online stores that want sophisticated marketing automation without the complexity of enterprise tools.
Flodesk
Design emails people love to get
Flodesk is a design-first email marketing platform known for its stunning templates and unusually simple builder. It's particularly popular among creative professionals who prioritize visual design over advanced marketing features. Its long-running flat-rate, unlimited-subscriber plan was retired for new members in December 2025 — pricing now scales with list size, so judge it on the design tooling rather than the old pricing story.
Feature Comparison
| Feature | Drip | Flodesk |
|---|---|---|
| Rating | 4.4/5 | 4.6/5 |
| Starting Price | $39/mo | $25/mo |
| Free Plan | No free plan | Free plan: forms, landing pages, templates and audience segmentation, unlimited active subscribers; unlimited email sends require a paid plan |
| Founded | 2013 | 2019 |
| Email Templates | 50 | 40 |
| Integrations | 150 | 20 |
| Deliverability Rate | 98% | 96% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | No |
| Landing Pages | No | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | No |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | No |
| Multi-Language | No | No |
| Web Push Notifications | No | No |
| Live Chat | No | No |
| Advanced Analytics | Yes | No |
Drip: Pros & Cons
Pros
- + Excellent ecommerce automation
- + Visual workflow builder
- + Strong Shopify integration
- + Revenue attribution
- + Behavior-based segmentation
Cons
- − No free plan
- − More expensive starting price ($39)
- − No landing page builder
- − Limited to ecommerce focus
- − Smaller company, less known
Flodesk: Pros & Cons
Pros
- + Beautiful, design-focused email templates
- + Flat-rate pricing regardless of list size
- + Unlimited subscribers on all plans
- + Simple and intuitive interface
- + Built-in checkout and digital product sales
Cons
- − No A/B testing
- − No API access
- − Very limited integrations
- − No SMS marketing
- − Basic automation compared to competitors
The Verdict
Drip and Flodesk are closely matched — both score within 0.2 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Drip reports 98% compared to 96% for Flodesk — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Drip | Flodesk |
|---|---|---|---|
| Starting Price | 30% | $39/mo | $25/mo Winner |
| Deliverability | 25% | 98% Winner | 96% |
| Rating | 25% | 4.4/5 | 4.6/5 Winner |
| Integrations | 10% | 150 Winner | 20 |
| Free Tier | 10% | No | Yes Winner |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Drip if…
- + You need SMS marketing
- + You need API access for custom integrations
- + You need A/B testing
- + You need advanced analytics
Choose Flodesk if…
- + You want lower starting costs ($25/mo)
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a designers