Drip vs Encharge
Drip is a email marketing platform while Encharge is a all-in-one marketing platform. Drip has been around since 2013, giving it a 5-year head start over Encharge (founded 2018). Drip is the more affordable option at $39/mo, which is $60 less than Encharge's $99/mo entry point. Drip has the edge with SMS marketing.
Quick Verdict
Drip wins on price, deliverability, rating, integrations.
Best for most users: Drip (ecommerce).
Drip
Marketing automation for ecommerce
Drip is a focused ecommerce marketing platform known for its powerful visual automation builder and behavior-based segmentation. It's designed specifically for online stores that want sophisticated marketing automation without the complexity of enterprise tools.
Encharge
Email & marketing automation, simplified
Encharge is a marketing automation platform built for SaaS and product-led companies. It excels at behavior-based email sequences triggered by in-app user actions, making it strong for onboarding flows, trial conversion campaigns, and lifecycle marketing.
Feature Comparison
| Feature | Drip | Encharge |
|---|---|---|
| Rating | 4.4/5 | 4/5 |
| Starting Price | $39/mo | $99/mo |
| Free Plan | No free plan | No free plan |
| Founded | 2013 | 2018 |
| Email Templates | 50 | 30 |
| Integrations | 150 | 55 |
| Deliverability Rate | 98% | 96.5% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | No | No |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | No |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | No |
| Web Push Notifications | No | No |
| Live Chat | No | No |
| Advanced Analytics | Yes | Yes |
Drip: Pros & Cons
Pros
- + Excellent ecommerce automation
- + Visual workflow builder
- + Strong Shopify integration
- + Revenue attribution
- + Behavior-based segmentation
Cons
- − No free plan
- − More expensive starting price ($39)
- − No landing page builder
- − Limited to ecommerce focus
- − Smaller company, less known
Encharge: Pros & Cons
Pros
- + Excellent behavior-based automation for SaaS user onboarding and lifecycle emails
- + Visual flow builder is intuitive with granular event-based triggers
- + Native integrations with Stripe, Chargebee, and HubSpot for SaaS workflows
- + 14-day free trial with no credit card required
- + Visual flow builder makes complex automation sequences easy to understand
Cons
- − No free plan and pricing starts at $99/mo for 2,000 subscribers ($79/mo billed annually)
- − No SMS or push notification channels
- − Template library is limited compared to competitors
- − Smaller integration ecosystem than enterprise alternatives
- − No built-in landing page builder — requires third-party tools
The Verdict
Drip edges ahead with a 4.4/5 rating compared to Encharge's 4/5. The gap comes mainly from value for money (4.3 vs 3.8) and deliverability (4.5 vs 4.1). On deliverability, Drip reports 98% compared to 96.5% for Encharge — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Drip | Encharge |
|---|---|---|---|
| Starting Price | 30% | $39/mo Winner | $99/mo |
| Deliverability | 25% | 98% Winner | 96.5% |
| Rating | 25% | 4.4/5 Winner | 4/5 |
| Integrations | 10% | 150 Winner | 55 |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Drip if…
- + You want lower starting costs ($39/mo)
- + You need SMS marketing
- + You're a ecommerce
- + You're a d2c brands
Choose Encharge if…
- + You're a SaaS companies
- + You're a product led growth teams
- + Excellent behavior-based automation for SaaS user onboarding and lifecycle emails