Kit (ConvertKit) vs Sendy
Kit (ConvertKit) and Sendy are both popular choices in the email marketing platform space. Kit (ConvertKit) starts at $39/mo, while Sendy starts at $69 one-time. Their pricing is not measured the same way, so we don't rank them on price. Kit (ConvertKit) offers a free plan (10,000 subscribers), while Sendy does not. Kit (ConvertKit) has the edge with A/B testing, landing pages, ecommerce integrations.
Quick Verdict
Kit (ConvertKit) wins on deliverability, rating, integrations, free tier.
Best for most users: Kit (ConvertKit) (bloggers).
Kit (ConvertKit)
Email marketing built for creators
Kit (formerly ConvertKit) is purpose-built for online creators including bloggers, podcasters, YouTubers, and course creators. It emphasizes simplicity and deliverability over complex design features, making it ideal for text-based newsletters and automated sequences.
Sendy
Self-hosted email marketing that sends via Amazon SES at 100x lower cost
Sendy is a self-hosted email newsletter application that connects to Amazon SES to deliver emails at a fraction of the cost of traditional email marketing platforms. With a one-time $69 license and SES sending costs of roughly $1 per 10,000 emails, it is ideal for high-volume senders who want to avoid recurring subscription fees. It requires technical setup but offers unlimited subscribers, autoresponders, segmentation, and full data ownership.
Feature Comparison
| Feature | Kit (ConvertKit) | Sendy |
|---|---|---|
| Rating | 4.6/5 | 4.2/5 |
| Starting Price | $39/mo | $69 |
| Free Plan | 10,000 subscribers | No free plan |
| Founded | 2013 | 2012 |
| Email Templates | 50 | 0 |
| Integrations | 90 | 20 |
| Deliverability Rate | 98.2% | 95% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | No |
| Landing Pages | Yes | No |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | No | No |
| SMS Marketing | No | No |
| Ecommerce Features | Yes | No |
| API Access | Yes | Yes |
| Multi-Language | No | No |
| Web Push Notifications | No | No |
| Live Chat | No | No |
| Advanced Analytics | Yes | No |
Kit (ConvertKit): Pros & Cons
Pros
- + Excellent creator ecosystem with built-in monetization
- + Intuitive visual automation builder
- + Generous free plan up to 10,000 subscribers
- + Strong deliverability rates
- + Creator-focused features like tip jars and paid newsletters
Cons
- − Limited email template design options
- − Gets expensive at higher subscriber counts
- − No native SMS; texting needs the third-party SlickText app
- − Basic reporting compared to competitors
- − No drag-and-drop email editor
Sendy: Pros & Cons
Pros
- + Extreme cost savings: a one-time $69 license, with Amazon SES sending from $0.10 per 1,000 emails
- + Unlimited subscribers with no tier-based pricing that punishes list growth
- + Full data ownership and privacy since everything is self-hosted on your own server
- + Clean, focused interface without bloated features — does exactly what it promises
- + White-label multi-brand support allows managing multiple client accounts from one install
Cons
- − Requires technical skills for server setup, installation, and ongoing maintenance
- − No built-in A/B testing, landing page builder, or advanced automation workflows
- − UI feels dated and lacks modern design polish compared to SaaS competitors
- − Limited customer support — solo developer product with slow response times reported
- − No drag-and-drop email editor; requires HTML knowledge for custom templates
The Verdict
Kit (ConvertKit) edges ahead with a 4.6/5 rating compared to Sendy's 4.2/5. The gap comes mainly from ease of use (4.5 vs 3.9) and value for money (4.7 vs 4.3). On deliverability, Kit (ConvertKit) reports 98.2% compared to 95% for Sendy — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Kit (ConvertKit) | Sendy |
|---|---|---|---|
| Starting Price | 30% | $39/mo | $69 |
| Deliverability | 25% | 98.2% Winner | 95% |
| Rating | 25% | 4.6/5 Winner | 4.2/5 |
| Integrations | 10% | 90 Winner | 20 |
| Free Tier | 10% | Yes Winner | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Kit (ConvertKit) if…
- + You need a free plan to get started
- + You need ecommerce integrations
- + You need built-in landing pages
- + You need A/B testing
Choose Sendy if…
- + You're a cost conscious email marketers with large lists
- + You're a technical users comfortable with self hosting and server management
- + Extreme cost savings: a one-time $69 license, with Amazon SES sending from $0.10 per 1,000 emails