Kit (ConvertKit) vs Sender
Kit (ConvertKit) and Sender are both popular choices in the email marketing platform space. Sender is the more affordable option at $10/mo, which is $29 less than Kit (ConvertKit)'s $39/mo entry point. Both offer free plans to get started. Kit (ConvertKit) stands out with advanced analytics, while Sender offers SMS marketing and a drag-and-drop editor.
Quick Verdict
Kit (ConvertKit) wins on deliverability, integrations.
Sender wins on price, rating.
Best for most users: Sender (small businesses).
Kit (ConvertKit)
Email marketing built for creators
Kit (formerly ConvertKit) is purpose-built for online creators including bloggers, podcasters, YouTubers, and course creators. It emphasizes simplicity and deliverability over complex design features, making it ideal for text-based newsletters and automated sequences.
Sender
Affordable email and SMS marketing
Sender offers one of the most generous free plans in email marketing, combined with built-in SMS capabilities. It's an excellent choice for budget-conscious businesses that need both email and SMS marketing without breaking the bank.
Feature Comparison
| Feature | Kit (ConvertKit) | Sender |
|---|---|---|
| Rating | 4.6/5 | 4.7/5 |
| Starting Price | $39/mo | $10/mo |
| Free Plan | 10,000 subscribers | 2,500 subscribers |
| Founded | 2013 | 2012 |
| Email Templates | 50 | 50 |
| Integrations | 90 | 50 |
| Deliverability Rate | 98.2% | 97% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | No | Yes |
| SMS Marketing | No | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | Yes |
| Web Push Notifications | No | No |
| Live Chat | No | Yes |
| Advanced Analytics | Yes | No |
Kit (ConvertKit): Pros & Cons
Pros
- + Excellent creator ecosystem with built-in monetization
- + Intuitive visual automation builder
- + Generous free plan up to 10,000 subscribers
- + Strong deliverability rates
- + Creator-focused features like tip jars and paid newsletters
Cons
- − Limited email template design options
- − Gets expensive at higher subscriber counts
- − No native SMS; texting needs the third-party SlickText app
- − Basic reporting compared to competitors
- − No drag-and-drop email editor
Sender: Pros & Cons
Pros
- + Extremely generous free plan (2,500 subs, 15,000 emails)
- + Built-in SMS marketing on all plans
- + Very affordable paid plans
- + Ecommerce integrations for abandoned cart
- + No credit card required for free plan
Cons
- − No A/B testing
- − No landing page builder
- − Smaller integration ecosystem
- − Less well-known brand
- − Limited advanced features
The Verdict
Kit (ConvertKit) and Sender are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Kit (ConvertKit) reports 98.2% compared to 97% for Sender — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Kit (ConvertKit) | Sender |
|---|---|---|---|
| Starting Price | 30% | $39/mo | $10/mo Winner |
| Deliverability | 25% | 98.2% Winner | 97% |
| Rating | 25% | 4.6/5 | 4.7/5 Winner |
| Integrations | 10% | 90 Winner | 50 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Kit (ConvertKit) if…
- + You need advanced analytics
- + You're a bloggers
- + You're a creators
Choose Sender if…
- + You want lower starting costs ($10/mo)
- + You need SMS marketing
- + You're a small businesses
- + You're a ecommerce