Kit (ConvertKit) vs Ortto
Kit (ConvertKit) is a email marketing platform while Ortto is a all-in-one marketing platform. Kit (ConvertKit) starts at $39/mo, while Ortto has custom pricing. Their pricing is not measured the same way, so we don't rank them on price. Kit (ConvertKit) offers a free plan (10,000 subscribers), while Ortto does not. Kit (ConvertKit) stands out with landing pages, while Ortto offers SMS marketing and a drag-and-drop editor.
Quick Verdict
Kit (ConvertKit) wins on deliverability, rating, free tier.
Ortto wins on integrations.
Best for most users: Kit (ConvertKit) (bloggers).
Kit (ConvertKit)
Email marketing built for creators
Kit (formerly ConvertKit) is purpose-built for online creators including bloggers, podcasters, YouTubers, and course creators. It emphasizes simplicity and deliverability over complex design features, making it ideal for text-based newsletters and automated sequences.
Ortto
All-in-one CDP, marketing automation, and analytics platform for lifecycle marketing
Ortto (formerly Autopilot) is an all-in-one marketing platform that combines a Customer Data Platform, visual journey-based automation, and built-in analytics into a single solution. Founded by Australian brothers Michael and Chris Sharkey, it features AI-powered content tools, lead scoring, SMS and email campaigns, and pre-built playbooks for common marketing workflows. Best suited for mid-market teams running lifecycle marketing at scale. Pricing is quote-only.
Feature Comparison
| Feature | Kit (ConvertKit) | Ortto |
|---|---|---|
| Rating | 4.6/5 | 4.4/5 |
| Starting Price | $39/mo | Custom |
| Free Plan | 10,000 subscribers | No free plan |
| Founded | 2013 | 2015 |
| Email Templates | 50 | 80 |
| Integrations | 90 | 800 |
| Deliverability Rate | 98.2% | 95% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | No |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | No | Yes |
| SMS Marketing | No | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | Yes |
| Web Push Notifications | No | No |
| Live Chat | No | Yes |
| Advanced Analytics | Yes | Yes |
Kit (ConvertKit): Pros & Cons
Pros
- + Excellent creator ecosystem with built-in monetization
- + Intuitive visual automation builder
- + Generous free plan up to 10,000 subscribers
- + Strong deliverability rates
- + Creator-focused features like tip jars and paid newsletters
Cons
- − Limited email template design options
- − Gets expensive at higher subscriber counts
- − No native SMS; texting needs the third-party SlickText app
- − Basic reporting compared to competitors
- − No drag-and-drop email editor
Ortto: Pros & Cons
Pros
- + Unified platform combining Customer Data Platform, marketing automation, and analytics — no need for separate tools
- + Visual journey builder is intuitive with drag-and-drop for building complex multichannel automations
- + Excellent segmentation and lead scoring capabilities based on real-time behavioral data
- + Consistently praised customer support with quick response times across all plan tiers
- + Pre-built playbooks and automation templates significantly reduce setup time for common workflows
Cons
- − No public pricing and no starter tier: every plan is quoted by sales, which rules out most small businesses
- − Transactional emails are Enterprise-only
- − Business and Enterprise plans require annual commitment with no monthly option
- − Steep learning curve for the CDP and advanced reporting features
The Verdict
Kit (ConvertKit) and Ortto are closely matched — both score within 0.2 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Kit (ConvertKit) reports 98.2% compared to 95% for Ortto — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Kit (ConvertKit) | Ortto |
|---|---|---|---|
| Starting Price | 30% | $39/mo | Custom |
| Deliverability | 25% | 98.2% Winner | 95% |
| Rating | 25% | 4.6/5 Winner | 4.4/5 |
| Integrations | 10% | 90 | 800 Winner |
| Free Tier | 10% | Yes Winner | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Kit (ConvertKit) if…
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a bloggers
- + You're a creators
Choose Ortto if…
- + You need SMS marketing
- + You're a mid market saas and e commerce companies running lifecycle marketing at scale
- + You're a marketing teams wanting a unified cdp with automation and analytics in one platform