Kit (ConvertKit) vs Omnisend
Kit (ConvertKit) and Omnisend are both popular choices in the email marketing platform space. Omnisend is the more affordable option at $16/mo, which is $23 less than Kit (ConvertKit)'s $39/mo entry point. Both offer free plans to get started. Omnisend has the edge with SMS marketing, a drag-and-drop editor.
Quick Verdict
Omnisend wins on price, deliverability, integrations.
Best for most users: Omnisend (ecommerce).
Kit (ConvertKit)
Email marketing built for creators
Kit (formerly ConvertKit) is purpose-built for online creators including bloggers, podcasters, YouTubers, and course creators. It emphasizes simplicity and deliverability over complex design features, making it ideal for text-based newsletters and automated sequences.
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for common ecommerce scenarios like cart abandonment, order confirmation, and product recommendations.
Feature Comparison
| Feature | Kit (ConvertKit) | Omnisend |
|---|---|---|
| Rating | 4.6/5 | 4.6/5 |
| Starting Price | $39/mo | $16/mo |
| Free Plan | 10,000 subscribers | 250 contacts, 500 emails/month |
| Founded | 2013 | 2014 |
| Email Templates | 50 | 130 |
| Integrations | 90 | 200 |
| Deliverability Rate | 98.2% | 98.5% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | No | Yes |
| SMS Marketing | No | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | Yes |
| Web Push Notifications | No | Yes |
| Live Chat | No | Yes |
| Advanced Analytics | Yes | Yes |
Kit (ConvertKit): Pros & Cons
Pros
- + Excellent creator ecosystem with built-in monetization
- + Intuitive visual automation builder
- + Generous free plan up to 10,000 subscribers
- + Strong deliverability rates
- + Creator-focused features like tip jars and paid newsletters
Cons
- − Limited email template design options
- − Gets expensive at higher subscriber counts
- − No native SMS; texting needs the third-party SlickText app
- − Basic reporting compared to competitors
- − No drag-and-drop email editor
Omnisend: Pros & Cons
Pros
- + Purpose-built for ecommerce
- + Pre-built automation workflows for common ecommerce flows
- + SMS, email, and web push in one platform
- + Easy Shopify and WooCommerce integration
- + Good free plan for small stores
Cons
- − Not suitable for non-ecommerce use cases
- − Free plan very limited (250 contacts)
- − Gets pricey at higher subscriber counts
- − Fewer general integrations than Mailchimp
- − Limited blog/content marketing features
The Verdict
Kit (ConvertKit) and Omnisend are closely matched — both score within 0.0 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Omnisend reports 98.5% compared to 98.2% for Kit (ConvertKit) — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Kit (ConvertKit) | Omnisend |
|---|---|---|---|
| Starting Price | 30% | $39/mo | $16/mo Winner |
| Deliverability | 25% | 98.2% | 98.5% Winner |
| Rating | 25% | 4.6/5 | 4.6/5 |
| Integrations | 10% | 90 | 200 Winner |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Kit (ConvertKit) if…
- + You're a bloggers
- + You're a creators
- + Excellent creator ecosystem with built-in monetization
Choose Omnisend if…
- + You want lower starting costs ($16/mo)
- + You need SMS marketing
- + You're a ecommerce
- + You're a shopify