Kit (ConvertKit) vs Omnisend
A detailed feature-by-feature comparison to help you choose the right email marketing platform.
Kit (ConvertKit)
Email marketing built for creators
Kit (formerly ConvertKit) is purpose-built for online creators including bloggers, podcasters, YouTubers, and course creators. It emphasizes simplicity and deliverability over complex design features, making it ideal for text-based newsletters and automated sequences.
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for common ecommerce scenarios like cart abandonment, order confirmation, and product recommendations.
Feature Comparison
| Feature | Kit (ConvertKit) | Omnisend |
|---|---|---|
| Rating | 4.4/5 | 4.5/5 |
| Starting Price | $29/mo | $16/mo |
| Free Plan | 10,000 subscribers | 250 subscribers |
| Founded | 2013 | 2014 |
| Email Templates | 50 | 130 |
| Integrations | 90 | 130 |
| Deliverability Rate | 98.2% | 98.5% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✕ | ✓ |
| SMS Marketing | ✕ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✕ | ✓ |
| Live Chat | ✕ | ✓ |
| Advanced Analytics | ✓ | ✓ |
Kit (ConvertKit): Pros & Cons
Pros
- +Excellent creator ecosystem with built-in monetization
- +Intuitive visual automation builder
- +Generous free plan up to 10,000 subscribers
- +Strong deliverability rates
- +Creator-focused features like tip jars and paid newsletters
Cons
- −Limited email template design options
- −Gets expensive at higher subscriber counts
- −No SMS marketing capabilities
- −Basic reporting compared to competitors
- −No drag-and-drop email editor
Omnisend: Pros & Cons
Pros
- +Purpose-built for ecommerce
- +Pre-built automation workflows for common ecommerce flows
- +SMS, email, and web push in one platform
- +Easy Shopify and WooCommerce integration
- +Good free plan for small stores
Cons
- −Not suitable for non-ecommerce use cases
- −Free plan very limited (250 contacts)
- −Gets pricey at higher subscriber counts
- −Fewer general integrations than Mailchimp
- −Limited blog/content marketing features
The Verdict
Based on our analysis, Omnisend comes out ahead in this comparison, and is best suited for ecommerce, shopify, woocommerce.