Kit (ConvertKit) vs Omnisend
Kit (ConvertKit) and Omnisend are both popular choices in the email marketing platform space. Omnisend is the more affordable option at $11/mo — that's $22 less than Kit (ConvertKit)'s $33/mo entry point. Both offer free plans to get started. Omnisend has the edge with SMS marketing, a drag-and-drop editor.
Quick Verdict
Omnisend wins on price, deliverability, integrations.
Best for most users: Omnisend (ecommerce).
Kit (ConvertKit)
Email marketing built for creators
Kit (formerly ConvertKit) is purpose-built for online creators including bloggers, podcasters, YouTubers, and course creators. It emphasizes simplicity and deliverability over complex design features, making it ideal for text-based newsletters and automated sequences.
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for common ecommerce scenarios like cart abandonment, order confirmation, and product recommendations.
Feature Comparison
| Feature | Kit (ConvertKit) | Omnisend |
|---|---|---|
| Rating | 4.6/5 | 4.6/5 |
| Starting Price | $33/mo | $11/mo |
| Free Plan | 10,000 subscribers | 250 subscribers |
| Founded | 2013 | 2014 |
| Email Templates | 50 | 130 |
| Integrations | 90 | 130 |
| Deliverability Rate | 98.2% | 98.5% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✕ | ✓ |
| SMS Marketing | ✕ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✕ | ✓ |
| Live Chat | ✕ | ✓ |
| Advanced Analytics | ✓ | ✓ |
Kit (ConvertKit): Pros & Cons
Pros
- +Excellent creator ecosystem with built-in monetization
- +Intuitive visual automation builder
- +Generous free plan up to 10,000 subscribers
- +Strong deliverability rates
- +Creator-focused features like tip jars and paid newsletters
Cons
- −Limited email template design options
- −Gets expensive at higher subscriber counts
- −No SMS marketing capabilities
- −Basic reporting compared to competitors
- −No drag-and-drop email editor
Omnisend: Pros & Cons
Pros
- +Purpose-built for ecommerce
- +Pre-built automation workflows for common ecommerce flows
- +SMS, email, and web push in one platform
- +Easy Shopify and WooCommerce integration
- +Good free plan for small stores
Cons
- −Not suitable for non-ecommerce use cases
- −Free plan very limited (250 contacts)
- −Gets pricey at higher subscriber counts
- −Fewer general integrations than Mailchimp
- −Limited blog/content marketing features
The Verdict
Kit (ConvertKit) and Omnisend are closely matched — both score within 0.0 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Omnisend reports 98.5% compared to 98.2% for Kit (ConvertKit) — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Kit (ConvertKit) | Omnisend |
|---|---|---|---|
| Starting Price | 30% | $33/mo | $11/mo |
| Deliverability | 25% | 98.2% | 98.5% |
| Rating | 25% | 4.6/5 | 4.6/5 |
| Integrations | 10% | 90 | 130 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Kit (ConvertKit) if…
- + You're a bloggers
- + You're a creators
- + Excellent creator ecosystem with built-in monetization
Choose Omnisend if…
- + You want lower starting costs ($11/mo)
- + You need SMS marketing
- + You're a ecommerce
- + You're a shopify