Kit (ConvertKit) vs Moosend
Kit (ConvertKit) and Moosend are both popular choices in the email marketing platform space. Moosend is the more affordable option at $9/mo, which is $30 less than Kit (ConvertKit)'s $39/mo entry point. Kit (ConvertKit) offers a free plan (10,000 subscribers), while Moosend does not. Moosend has the edge with a drag-and-drop editor.
Quick Verdict
Kit (ConvertKit) wins on deliverability, free tier.
Moosend wins on price, rating, integrations.
Best for most users: Moosend (small businesses).
Kit (ConvertKit)
Email marketing built for creators
Kit (formerly ConvertKit) is purpose-built for online creators including bloggers, podcasters, YouTubers, and course creators. It emphasizes simplicity and deliverability over complex design features, making it ideal for text-based newsletters and automated sequences.
Moosend
All-in-one email marketing and automation
Moosend is a budget-friendly email marketing platform that punches above its weight class. Despite its low price point, it offers solid automation, transactional emails, and landing pages. Its generous lifetime recurring affiliate program at 40% makes it attractive for affiliate marketers.
Feature Comparison
| Feature | Kit (ConvertKit) | Moosend |
|---|---|---|
| Rating | 4.6/5 | 4.7/5 |
| Starting Price | $39/mo | $9/mo |
| Free Plan | 10,000 subscribers | No free plan |
| Founded | 2013 | 2011 |
| Email Templates | 50 | 80 |
| Integrations | 90 | 100 |
| Deliverability Rate | 98.2% | 98% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | No | Yes |
| SMS Marketing | No | No |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | No |
| Web Push Notifications | No | No |
| Live Chat | No | No |
| Advanced Analytics | Yes | Yes |
Kit (ConvertKit): Pros & Cons
Pros
- + Excellent creator ecosystem with built-in monetization
- + Intuitive visual automation builder
- + Generous free plan up to 10,000 subscribers
- + Strong deliverability rates
- + Creator-focused features like tip jars and paid newsletters
Cons
- − Limited email template design options
- − Gets expensive at higher subscriber counts
- − No native SMS; texting needs the third-party SlickText app
- − Basic reporting compared to competitors
- − No drag-and-drop email editor
Moosend: Pros & Cons
Pros
- + Very affordable starting at $9/month
- + Unlimited emails on all plans
- + Solid automation for the price
- + 40% lifetime recurring affiliate program
- + Built-in transactional email support
Cons
- − No free plan (30-day trial only)
- − Smaller integration ecosystem
- − No SMS marketing
- − Brand less well-known
- − Enterprise pricing not transparent
The Verdict
Kit (ConvertKit) and Moosend are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Kit (ConvertKit) reports 98.2% compared to 98% for Moosend — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Kit (ConvertKit) | Moosend |
|---|---|---|---|
| Starting Price | 30% | $39/mo | $9/mo Winner |
| Deliverability | 25% | 98.2% Winner | 98% |
| Rating | 25% | 4.6/5 | 4.7/5 Winner |
| Integrations | 10% | 90 | 100 Winner |
| Free Tier | 10% | Yes Winner | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Kit (ConvertKit) if…
- + You need a free plan to get started
- + You're a bloggers
- + You're a creators
Choose Moosend if…
- + You want lower starting costs ($9/mo)
- + You're a small businesses
- + You're a ecommerce