Kit (ConvertKit) vs Maropost
Kit (ConvertKit) is a email marketing platform while Maropost is a all-in-one marketing platform. Kit (ConvertKit) is the more affordable option at $39/mo, which is $240 less than Maropost's $279/mo entry point. Kit (ConvertKit) offers a free plan (10,000 subscribers), while Maropost does not. Maropost has the edge with SMS marketing, a drag-and-drop editor.
Quick Verdict
Kit (ConvertKit) wins on price, deliverability, rating, integrations, free tier.
Best for most users: Kit (ConvertKit) (bloggers).
Kit (ConvertKit)
Email marketing built for creators
Kit (formerly ConvertKit) is purpose-built for online creators including bloggers, podcasters, YouTubers, and course creators. It emphasizes simplicity and deliverability over complex design features, making it ideal for text-based newsletters and automated sequences.
Maropost
Unified commerce platform that connects every channel
Maropost is a unified commerce and marketing automation platform for mid-market ecommerce businesses. It combines email, SMS, social advertising, and customer journey automation with a full ecommerce storefront.
Feature Comparison
| Feature | Kit (ConvertKit) | Maropost |
|---|---|---|
| Rating | 4.6/5 | 3.9/5 |
| Starting Price | $39/mo | $279/mo |
| Free Plan | 10,000 subscribers | No free plan |
| Founded | 2013 | 2011 |
| Email Templates | 50 | 100 |
| Integrations | 90 | 50 |
| Deliverability Rate | 98.2% | 98% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | No | Yes |
| SMS Marketing | No | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | Yes |
| Web Push Notifications | No | No |
| Live Chat | No | No |
| Advanced Analytics | Yes | Yes |
Kit (ConvertKit): Pros & Cons
Pros
- + Excellent creator ecosystem with built-in monetization
- + Intuitive visual automation builder
- + Generous free plan up to 10,000 subscribers
- + Strong deliverability rates
- + Creator-focused features like tip jars and paid newsletters
Cons
- − Limited email template design options
- − Gets expensive at higher subscriber counts
- − No native SMS; texting needs the third-party SlickText app
- − Basic reporting compared to competitors
- − No drag-and-drop email editor
Maropost: Pros & Cons
Pros
- + Unified commerce and marketing platform under one roof
- + Strong deliverability with 98% claimed rate
- + Cross-channel automation across email, SMS, and Meta ads
- + Deep ecommerce integrations with Shopify and Salesforce
- + Unified platform covers email, SMS, and web push in one dashboard
Cons
- − Expensive starting at $279/mo with 12-month commitment
- − No free plan or free trial
- − Steep learning curve due to platform complexity
- − Pricing requires contacting sales for exact quotes
- − Smaller user community means fewer third-party tutorials and resources
The Verdict
Kit (ConvertKit) edges ahead with a 4.6/5 rating compared to Maropost's 3.9/5. The gap comes mainly from value for money (4.7 vs 3.4) and ease of use (4.5 vs 3.6). On deliverability, Kit (ConvertKit) reports 98.2% compared to 98% for Maropost — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Kit (ConvertKit) | Maropost |
|---|---|---|---|
| Starting Price | 30% | $39/mo Winner | $279/mo |
| Deliverability | 25% | 98.2% Winner | 98% |
| Rating | 25% | 4.6/5 Winner | 3.9/5 |
| Integrations | 10% | 90 Winner | 50 |
| Free Tier | 10% | Yes Winner | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Kit (ConvertKit) if…
- + You want lower starting costs ($39/mo)
- + You need a free plan to get started
- + You're a bloggers
- + You're a creators
Choose Maropost if…
- + You need SMS marketing
- + You're a ecommerce businesses
- + You're a mid market companies