Kit (ConvertKit) vs Loops
Kit (ConvertKit) and Loops are both popular choices in the email marketing platform space. Kit (ConvertKit) has been around since 2013, giving it a 9-year head start over Loops (founded 2022). Kit (ConvertKit) is the more affordable option at $39/mo, which is $10 less than Loops's $49/mo entry point. Both offer free plans to get started. Kit (ConvertKit) has the edge with A/B testing, landing pages, ecommerce integrations.
Quick Verdict
Kit (ConvertKit) wins on price, deliverability, integrations.
Best for most users: Kit (ConvertKit) (bloggers).
Kit (ConvertKit)
Email marketing built for creators
Kit (formerly ConvertKit) is purpose-built for online creators including bloggers, podcasters, YouTubers, and course creators. It emphasizes simplicity and deliverability over complex design features, making it ideal for text-based newsletters and automated sequences.
Loops
The email platform built for SaaS
Loops is a developer-first email platform designed exclusively for SaaS companies, combining marketing and transactional email in a single clean interface. Built by Y Combinator alumni, it features a Notion-style block editor, event-based automation triggered by user behavior like signups and upgrades, and contact-based pricing with unlimited sends. Its standout strength is letting small SaaS teams replace both their marketing email tool and transactional service (like SendGrid) with one unified platform.
Feature Comparison
| Feature | Kit (ConvertKit) | Loops |
|---|---|---|
| Rating | 4.6/5 | 4.6/5 |
| Starting Price | $39/mo | $49/mo |
| Free Plan | 10,000 subscribers | 1,000 contacts, 4,000 sends/month, Loops branding |
| Founded | 2013 | 2022 |
| Email Templates | 50 | 15 |
| Integrations | 90 | 24 |
| Deliverability Rate | 98.2% | 95% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | No |
| Landing Pages | Yes | No |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | No | No |
| SMS Marketing | No | No |
| Ecommerce Features | Yes | No |
| API Access | Yes | Yes |
| Multi-Language | No | Yes |
| Web Push Notifications | No | No |
| Live Chat | No | No |
| Advanced Analytics | Yes | No |
Kit (ConvertKit): Pros & Cons
Pros
- + Excellent creator ecosystem with built-in monetization
- + Intuitive visual automation builder
- + Generous free plan up to 10,000 subscribers
- + Strong deliverability rates
- + Creator-focused features like tip jars and paid newsletters
Cons
- − Limited email template design options
- − Gets expensive at higher subscriber counts
- − No native SMS; texting needs the third-party SlickText app
- − Basic reporting compared to competitors
- − No drag-and-drop email editor
Loops: Pros & Cons
Pros
- + Clean Notion-style block editor with extremely fast email creation and minimal learning curve
- + Unified platform for both marketing and transactional emails eliminates need for separate services like SendGrid
- + Simple contact-based pricing with unlimited sends and no per-seat charges on all paid plans
- + Strong developer-focused API with direct integrations for Stripe, Supabase, Clerk, and webhook support
- + Founder-led customer support with direct access via live chat, email, and 1:1 Calendly calls
Cons
- − Limited automation logic — lacks advanced multi-branch workflows and conditional logic found in mature platforms
- − No built-in CRM or detailed contact history, requiring external tools for relationship management
- − Editor has reported bugs including no undo functionality, risking accidental content loss
- − Narrow SaaS-only focus makes it unsuitable for ecommerce, media, or non-tech industries
- − Very small integration ecosystem (24 native integrations) compared to competitors with hundreds
The Verdict
Kit (ConvertKit) and Loops are closely matched — both score within 0.0 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Kit (ConvertKit) reports 98.2% compared to 95% for Loops — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Kit (ConvertKit) | Loops |
|---|---|---|---|
| Starting Price | 30% | $39/mo Winner | $49/mo |
| Deliverability | 25% | 98.2% Winner | 95% |
| Rating | 25% | 4.6/5 | 4.6/5 |
| Integrations | 10% | 90 Winner | 24 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Kit (ConvertKit) if…
- + You want lower starting costs ($39/mo)
- + You need ecommerce integrations
- + You need built-in landing pages
- + You need A/B testing
Choose Loops if…
- + You're a saas startups
- + You're a developer first teams
- + Clean Notion-style block editor with extremely fast email creation and minimal learning curve