Kit (ConvertKit) vs HubSpot Email Marketing
Kit (ConvertKit) is a email marketing platform while HubSpot Email Marketing is a all-in-one marketing platform. HubSpot Email Marketing has been around since 2006, giving it a 7-year head start over Kit (ConvertKit) (founded 2013). Kit (ConvertKit) starts at $39/mo, while HubSpot Email Marketing starts at $20/seat/mo. Their pricing is not measured the same way, so we don't rank them on price. Both offer free plans to get started. HubSpot Email Marketing has the edge with SMS marketing, a drag-and-drop editor.
Quick Verdict
Kit (ConvertKit) wins on deliverability, rating.
HubSpot Email Marketing wins on integrations.
Best for most users: Kit (ConvertKit) (bloggers).
Kit (ConvertKit)
Email marketing built for creators
Kit (formerly ConvertKit) is purpose-built for online creators including bloggers, podcasters, YouTubers, and course creators. It emphasizes simplicity and deliverability over complex design features, making it ideal for text-based newsletters and automated sequences.
HubSpot Email Marketing
Email marketing powered by CRM data
HubSpot's email marketing is part of its complete Marketing Hub. While the free and Starter tiers offer competitive email marketing, the real power comes with Professional tier and above, where HubSpot's CRM data feeds into sophisticated automation and personalization.
Feature Comparison
| Feature | Kit (ConvertKit) | HubSpot Email Marketing |
|---|---|---|
| Rating | 4.6/5 | 4.4/5 |
| Starting Price | $39/mo | $20/seat/mo |
| Free Plan | 10,000 subscribers | 2,000 emails/month |
| Founded | 2013 | 2006 |
| Email Templates | 50 | 80 |
| Integrations | 90 | 1,500 |
| Deliverability Rate | 98.2% | 97% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | No | Yes |
| SMS Marketing | No | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | Yes |
| Web Push Notifications | No | No |
| Live Chat | No | Yes |
| Advanced Analytics | Yes | Yes |
Kit (ConvertKit): Pros & Cons
Pros
- + Excellent creator ecosystem with built-in monetization
- + Intuitive visual automation builder
- + Generous free plan up to 10,000 subscribers
- + Strong deliverability rates
- + Creator-focused features like tip jars and paid newsletters
Cons
- − Limited email template design options
- − Gets expensive at higher subscriber counts
- − No native SMS; texting needs the third-party SlickText app
- − Basic reporting compared to competitors
- − No drag-and-drop email editor
HubSpot Email Marketing: Pros & Cons
Pros
- + Best-in-class CRM integration
- + 1,500+ integrations (largest ecosystem)
- + Powerful marketing automation
- + All-in-one marketing, sales, and service platform
- + Excellent analytics and attribution
Cons
- − Professional plan is very expensive ($890/mo)
- − Annual commitment required for higher tiers
- − Complex pricing structure
- − Steep learning curve
- − Email features alone don't justify the cost
The Verdict
Kit (ConvertKit) and HubSpot Email Marketing are closely matched — both score within 0.2 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Kit (ConvertKit) reports 98.2% compared to 97% for HubSpot Email Marketing — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Kit (ConvertKit) | HubSpot Email Marketing |
|---|---|---|---|
| Starting Price | 30% | $39/mo | $20/seat/mo |
| Deliverability | 25% | 98.2% Winner | 97% |
| Rating | 25% | 4.6/5 Winner | 4.4/5 |
| Integrations | 10% | 90 | 1500 Winner |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Kit (ConvertKit) if…
- + You're a bloggers
- + You're a creators
- + Excellent creator ecosystem with built-in monetization
Choose HubSpot Email Marketing if…
- + You need SMS marketing
- + You're a b2b
- + You're a saas