Kit (ConvertKit) vs GetResponse
Kit (ConvertKit) is a email marketing platform while GetResponse is a all-in-one marketing platform. GetResponse has been around since 1998, giving it a 15-year head start over Kit (ConvertKit) (founded 2013). GetResponse is the more affordable option at $19/mo, which is $20 less than Kit (ConvertKit)'s $39/mo entry point. Both offer free plans to get started. GetResponse has the edge with SMS marketing, a drag-and-drop editor. Both tools work well for solopreneurs.
Quick Verdict
Kit (ConvertKit) wins on rating.
GetResponse wins on price, deliverability, integrations.
Best for most users: GetResponse (small businesses).
Kit (ConvertKit)
Email marketing built for creators
Kit (formerly ConvertKit) is purpose-built for online creators including bloggers, podcasters, YouTubers, and course creators. It emphasizes simplicity and deliverability over complex design features, making it ideal for text-based newsletters and automated sequences.
GetResponse
All-in-one marketing platform
GetResponse is a full-featured marketing platform that goes beyond email marketing to include webinars, landing pages, sales funnels, and marketing automation. Founded in 1998, it's one of the most established players with a strong track record for deliverability.
Feature Comparison
| Feature | Kit (ConvertKit) | GetResponse |
|---|---|---|
| Rating | 4.6/5 | 4.3/5 |
| Starting Price | $39/mo | $19/mo |
| Free Plan | 10,000 subscribers | 500 contacts, 2,500 emails/month |
| Founded | 2013 | 1998 |
| Email Templates | 50 | 200 |
| Integrations | 90 | 170 |
| Deliverability Rate | 98.2% | 99% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | No | Yes |
| SMS Marketing | No | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | Yes |
| Web Push Notifications | No | Yes |
| Live Chat | No | Yes |
| Advanced Analytics | Yes | Yes |
Kit (ConvertKit): Pros & Cons
Pros
- + Excellent creator ecosystem with built-in monetization
- + Intuitive visual automation builder
- + Generous free plan up to 10,000 subscribers
- + Strong deliverability rates
- + Creator-focused features like tip jars and paid newsletters
Cons
- − Limited email template design options
- − Gets expensive at higher subscriber counts
- − No native SMS; texting needs the third-party SlickText app
- − Basic reporting compared to competitors
- − No drag-and-drop email editor
GetResponse: Pros & Cons
Pros
- + All-in-one platform with webinars, landing pages, and funnels
- + Excellent automation builder with visual workflows
- + Built-in webinar hosting
- + Strong deliverability (99%+)
- + Competitive pricing for feature set
Cons
- − Free plan limited to 500 subscribers
- − Interface can feel overwhelming for beginners
- − Webinar quality not comparable to dedicated platforms
- − Customer support response times vary
- − Some features locked behind higher tiers
The Verdict
Kit (ConvertKit) edges ahead with a 4.6/5 rating compared to GetResponse's 4.3/5. The gap comes mainly from value for money (4.7 vs 4.2) and deliverability (4.7 vs 4.3). On deliverability, GetResponse reports 99% compared to 98.2% for Kit (ConvertKit) — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Kit (ConvertKit) | GetResponse |
|---|---|---|---|
| Starting Price | 30% | $39/mo | $19/mo Winner |
| Deliverability | 25% | 98.2% | 99% Winner |
| Rating | 25% | 4.6/5 Winner | 4.3/5 |
| Integrations | 10% | 90 | 170 Winner |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Kit (ConvertKit) if…
- + You're a bloggers
- + You're a creators
- + Excellent creator ecosystem with built-in monetization
Choose GetResponse if…
- + You want lower starting costs ($19/mo)
- + You need SMS marketing
- + You're a small businesses
- + You're a ecommerce