Kit (ConvertKit) vs GetResponse
Kit (ConvertKit) is a email marketing platform while GetResponse is a all-in-one marketing platform. GetResponse has been around since 1998, giving it a 15-year head start over Kit (ConvertKit) (founded 2013). GetResponse is the more affordable option at $19/mo — that's $14 less than Kit (ConvertKit)'s $33/mo entry point. Kit (ConvertKit) offers a free plan (10,000 subscribers), while GetResponse does not. GetResponse has the edge with SMS marketing, a drag-and-drop editor. Both tools work well for solopreneurs.
Quick Verdict
Kit (ConvertKit) wins on rating, free tier.
GetResponse wins on price, deliverability, integrations.
Best for most users: GetResponse (small businesses).
Kit (ConvertKit)
Email marketing built for creators
Kit (formerly ConvertKit) is purpose-built for online creators including bloggers, podcasters, YouTubers, and course creators. It emphasizes simplicity and deliverability over complex design features, making it ideal for text-based newsletters and automated sequences.
GetResponse
All-in-one marketing platform
GetResponse is a full-featured marketing platform that goes beyond email marketing to include webinars, landing pages, sales funnels, and marketing automation. Founded in 1998, it's one of the most established players with a strong track record for deliverability.
Feature Comparison
| Feature | Kit (ConvertKit) | GetResponse |
|---|---|---|
| Rating | 4.6/5 | 4.3/5 |
| Starting Price | $33/mo | $19/mo |
| Free Plan | 10,000 subscribers | No free plan |
| Founded | 2013 | 1998 |
| Email Templates | 50 | 200 |
| Integrations | 90 | 170 |
| Deliverability Rate | 98.2% | 99% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✕ | ✓ |
| SMS Marketing | ✕ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✕ | ✓ |
| Live Chat | ✕ | ✓ |
| Advanced Analytics | ✓ | ✓ |
Kit (ConvertKit): Pros & Cons
Pros
- +Excellent creator ecosystem with built-in monetization
- +Intuitive visual automation builder
- +Generous free plan up to 10,000 subscribers
- +Strong deliverability rates
- +Creator-focused features like tip jars and paid newsletters
Cons
- −Limited email template design options
- −Gets expensive at higher subscriber counts
- −No SMS marketing capabilities
- −Basic reporting compared to competitors
- −No drag-and-drop email editor
GetResponse: Pros & Cons
Pros
- +All-in-one platform with webinars, landing pages, and funnels
- +Excellent automation builder with visual workflows
- +Built-in webinar hosting
- +Strong deliverability (99%+)
- +Competitive pricing for feature set
Cons
- −Free plan limited to 500 subscribers
- −Interface can feel overwhelming for beginners
- −Webinar quality not comparable to dedicated platforms
- −Customer support response times vary
- −Some features locked behind higher tiers
The Verdict
Kit (ConvertKit) edges ahead with a 4.6/5 rating compared to GetResponse's 4.3/5. The gap comes mainly from value for money (4.7 vs 4.2) and deliverability (4.7 vs 4.3). On deliverability, GetResponse reports 99% compared to 98.2% for Kit (ConvertKit) — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Kit (ConvertKit) | GetResponse |
|---|---|---|---|
| Starting Price | 30% | $33/mo | $19/mo |
| Deliverability | 25% | 98.2% | 99% |
| Rating | 25% | 4.6/5 | 4.3/5 |
| Integrations | 10% | 90 | 170 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Kit (ConvertKit) if…
- + You need a free plan to get started
- + You're a bloggers
- + You're a creators
Choose GetResponse if…
- + You want lower starting costs ($19/mo)
- + You need SMS marketing
- + You're a small businesses
- + You're a ecommerce