Kit (ConvertKit) vs Flodesk
Kit (ConvertKit) and Flodesk are both popular choices in the email marketing platform space. Kit (ConvertKit) has been around since 2013, giving it a 6-year head start over Flodesk (founded 2019). Flodesk is the more affordable option at $25/mo — that's $14 less than Kit (ConvertKit)'s $39/mo entry point. Both offer free plans to get started. Kit (ConvertKit) stands out with A/B testing and advanced analytics, while Flodesk offers a drag-and-drop editor. Both tools work well for bloggers and solopreneurs.
Quick Verdict
Kit (ConvertKit) wins on deliverability, integrations.
Flodesk wins on price.
Best for most users: Kit (ConvertKit) (bloggers).
Kit (ConvertKit)
Email marketing built for creators
Kit (formerly ConvertKit) is purpose-built for online creators including bloggers, podcasters, YouTubers, and course creators. It emphasizes simplicity and deliverability over complex design features, making it ideal for text-based newsletters and automated sequences.
Flodesk
Design emails people love to get
Flodesk is a design-first email marketing platform known for its stunning templates and unusually simple builder. It's particularly popular among creative professionals who prioritize visual design over advanced marketing features. Its long-running flat-rate, unlimited-subscriber plan was retired for new members in December 2025 — pricing now scales with list size, so judge it on the design tooling rather than the old pricing story.
Feature Comparison
| Feature | Kit (ConvertKit) | Flodesk |
|---|---|---|
| Rating | 4.6/5 | 4.6/5 |
| Starting Price | $39/mo | $25/mo |
| Free Plan | 10,000 subscribers | Free list-building tools (forms, landing pages, audience tools); email sending requires paid plan |
| Founded | 2013 | 2019 |
| Email Templates | 50 | 40 |
| Integrations | 90 | 20 |
| Deliverability Rate | 98.2% | 96% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✕ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✕ | ✓ |
| SMS Marketing | ✕ | ✕ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✕ |
| Multi-Language | ✕ | ✕ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✕ |
| Advanced Analytics | ✓ | ✕ |
Kit (ConvertKit): Pros & Cons
Pros
- +Excellent creator ecosystem with built-in monetization
- +Intuitive visual automation builder
- +Generous free plan up to 10,000 subscribers
- +Strong deliverability rates
- +Creator-focused features like tip jars and paid newsletters
Cons
- −Limited email template design options
- −Gets expensive at higher subscriber counts
- −No SMS marketing capabilities
- −Basic reporting compared to competitors
- −No drag-and-drop email editor
Flodesk: Pros & Cons
Pros
- +Beautiful, design-focused email templates
- +Flat-rate pricing regardless of list size
- +Unlimited subscribers on all plans
- +Simple and intuitive interface
- +Built-in checkout and digital product sales
Cons
- −No A/B testing
- −No API access
- −Very limited integrations
- −No SMS marketing
- −Basic automation compared to competitors
The Verdict
Kit (ConvertKit) and Flodesk are closely matched — both score within 0.0 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Kit (ConvertKit) reports 98.2% compared to 96% for Flodesk — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Kit (ConvertKit) | Flodesk |
|---|---|---|---|
| Starting Price | 30% | $39/mo | $25/mo |
| Deliverability | 25% | 98.2% | 96% |
| Rating | 25% | 4.6/5 | 4.6/5 |
| Integrations | 10% | 90 | 20 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Kit (ConvertKit) if…
- + You need API access for custom integrations
- + You need A/B testing
- + You need advanced analytics
- + You're a creators
Choose Flodesk if…
- + You want lower starting costs ($25/mo)
- + You're a designers
- + You're a creatives