Kit (ConvertKit) vs Encharge
Kit (ConvertKit) is a email marketing platform while Encharge is a all-in-one marketing platform. Kit (ConvertKit) has been around since 2013, giving it a 5-year head start over Encharge (founded 2018). Kit (ConvertKit) is the more affordable option at $39/mo, which is $60 less than Encharge's $99/mo entry point. Kit (ConvertKit) offers a free plan (10,000 subscribers), while Encharge does not. Kit (ConvertKit) stands out with landing pages, while Encharge offers a drag-and-drop editor.
Quick Verdict
Kit (ConvertKit) wins on price, deliverability, rating, integrations, free tier.
Best for most users: Kit (ConvertKit) (bloggers).
Kit (ConvertKit)
Email marketing built for creators
Kit (formerly ConvertKit) is purpose-built for online creators including bloggers, podcasters, YouTubers, and course creators. It emphasizes simplicity and deliverability over complex design features, making it ideal for text-based newsletters and automated sequences.
Encharge
Email & marketing automation, simplified
Encharge is a marketing automation platform built for SaaS and product-led companies. It excels at behavior-based email sequences triggered by in-app user actions, making it strong for onboarding flows, trial conversion campaigns, and lifecycle marketing.
Feature Comparison
| Feature | Kit (ConvertKit) | Encharge |
|---|---|---|
| Rating | 4.6/5 | 4/5 |
| Starting Price | $39/mo | $99/mo |
| Free Plan | 10,000 subscribers | No free plan |
| Founded | 2013 | 2018 |
| Email Templates | 50 | 30 |
| Integrations | 90 | 55 |
| Deliverability Rate | 98.2% | 96.5% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | No |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | No | Yes |
| SMS Marketing | No | No |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | No |
| Web Push Notifications | No | No |
| Live Chat | No | No |
| Advanced Analytics | Yes | Yes |
Kit (ConvertKit): Pros & Cons
Pros
- + Excellent creator ecosystem with built-in monetization
- + Intuitive visual automation builder
- + Generous free plan up to 10,000 subscribers
- + Strong deliverability rates
- + Creator-focused features like tip jars and paid newsletters
Cons
- − Limited email template design options
- − Gets expensive at higher subscriber counts
- − No native SMS; texting needs the third-party SlickText app
- − Basic reporting compared to competitors
- − No drag-and-drop email editor
Encharge: Pros & Cons
Pros
- + Excellent behavior-based automation for SaaS user onboarding and lifecycle emails
- + Visual flow builder is intuitive with granular event-based triggers
- + Native integrations with Stripe, Chargebee, and HubSpot for SaaS workflows
- + 14-day free trial with no credit card required
- + Visual flow builder makes complex automation sequences easy to understand
Cons
- − No free plan and pricing starts at $99/mo for 2,000 subscribers ($79/mo billed annually)
- − No SMS or push notification channels
- − Template library is limited compared to competitors
- − Smaller integration ecosystem than enterprise alternatives
- − No built-in landing page builder — requires third-party tools
The Verdict
Kit (ConvertKit) edges ahead with a 4.6/5 rating compared to Encharge's 4/5. The gap comes mainly from value for money (4.7 vs 3.8) and deliverability (4.7 vs 4.1). On deliverability, Kit (ConvertKit) reports 98.2% compared to 96.5% for Encharge — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Kit (ConvertKit) | Encharge |
|---|---|---|---|
| Starting Price | 30% | $39/mo Winner | $99/mo |
| Deliverability | 25% | 98.2% Winner | 96.5% |
| Rating | 25% | 4.6/5 Winner | 4/5 |
| Integrations | 10% | 90 Winner | 55 |
| Free Tier | 10% | Yes Winner | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Kit (ConvertKit) if…
- + You want lower starting costs ($39/mo)
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a bloggers
Choose Encharge if…
- + You're a SaaS companies
- + You're a product led growth teams
- + Excellent behavior-based automation for SaaS user onboarding and lifecycle emails