Kit (ConvertKit) vs Drip
Kit (ConvertKit) and Drip are both popular choices in the email marketing platform space. Both start at $39/mo. Kit (ConvertKit) offers a free plan (10,000 subscribers), while Drip does not. Kit (ConvertKit) stands out with landing pages, while Drip offers SMS marketing and a drag-and-drop editor.
Quick Verdict
Kit (ConvertKit) wins on deliverability, rating, free tier.
Drip wins on integrations.
Best for most users: Kit (ConvertKit) (bloggers).
Kit (ConvertKit)
Email marketing built for creators
Kit (formerly ConvertKit) is purpose-built for online creators including bloggers, podcasters, YouTubers, and course creators. It emphasizes simplicity and deliverability over complex design features, making it ideal for text-based newsletters and automated sequences.
Drip
Marketing automation for ecommerce
Drip is a focused ecommerce marketing platform known for its powerful visual automation builder and behavior-based segmentation. It's designed specifically for online stores that want sophisticated marketing automation without the complexity of enterprise tools.
Feature Comparison
| Feature | Kit (ConvertKit) | Drip |
|---|---|---|
| Rating | 4.6/5 | 4.4/5 |
| Starting Price | $39/mo | $39/mo |
| Free Plan | 10,000 subscribers | No free plan |
| Founded | 2013 | 2013 |
| Email Templates | 50 | 50 |
| Integrations | 90 | 150 |
| Deliverability Rate | 98.2% | 98% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | No |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | No | Yes |
| SMS Marketing | No | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | No |
| Web Push Notifications | No | No |
| Live Chat | No | No |
| Advanced Analytics | Yes | Yes |
Kit (ConvertKit): Pros & Cons
Pros
- + Excellent creator ecosystem with built-in monetization
- + Intuitive visual automation builder
- + Generous free plan up to 10,000 subscribers
- + Strong deliverability rates
- + Creator-focused features like tip jars and paid newsletters
Cons
- − Limited email template design options
- − Gets expensive at higher subscriber counts
- − No native SMS; texting needs the third-party SlickText app
- − Basic reporting compared to competitors
- − No drag-and-drop email editor
Drip: Pros & Cons
Pros
- + Excellent ecommerce automation
- + Visual workflow builder
- + Strong Shopify integration
- + Revenue attribution
- + Behavior-based segmentation
Cons
- − No free plan
- − More expensive starting price ($39)
- − No landing page builder
- − Limited to ecommerce focus
- − Smaller company, less known
The Verdict
Kit (ConvertKit) and Drip are closely matched — both score within 0.2 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Kit (ConvertKit) reports 98.2% compared to 98% for Drip — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Kit (ConvertKit) | Drip |
|---|---|---|---|
| Starting Price | 30% | $39/mo | $39/mo |
| Deliverability | 25% | 98.2% Winner | 98% |
| Rating | 25% | 4.6/5 Winner | 4.4/5 |
| Integrations | 10% | 90 | 150 Winner |
| Free Tier | 10% | Yes Winner | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Kit (ConvertKit) if…
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a bloggers
- + You're a creators
Choose Drip if…
- + You need SMS marketing
- + You're a ecommerce
- + You're a d2c brands