Kit (ConvertKit) vs Drip
Kit (ConvertKit) and Drip are both popular choices in the email marketing platform space. Kit (ConvertKit) is the more affordable option at $33/mo — that's $6 less than Drip's $39/mo entry point. Kit (ConvertKit) offers a free plan (10,000 subscribers), while Drip does not. Kit (ConvertKit) stands out with landing pages, while Drip offers SMS marketing and a drag-and-drop editor.
Quick Verdict
Kit (ConvertKit) wins on price, deliverability, rating, free tier.
Drip wins on integrations.
Best for most users: Kit (ConvertKit) (bloggers).
Kit (ConvertKit)
Email marketing built for creators
Kit (formerly ConvertKit) is purpose-built for online creators including bloggers, podcasters, YouTubers, and course creators. It emphasizes simplicity and deliverability over complex design features, making it ideal for text-based newsletters and automated sequences.
Drip
Marketing automation for ecommerce
Drip is a focused ecommerce marketing platform known for its powerful visual automation builder and behavior-based segmentation. It's designed specifically for online stores that want sophisticated marketing automation without the complexity of enterprise tools.
Feature Comparison
| Feature | Kit (ConvertKit) | Drip |
|---|---|---|
| Rating | 4.6/5 | 4.4/5 |
| Starting Price | $33/mo | $39/mo |
| Free Plan | 10,000 subscribers | No free plan |
| Founded | 2013 | 2013 |
| Email Templates | 50 | 50 |
| Integrations | 90 | 150 |
| Deliverability Rate | 98.2% | 98% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✕ | ✓ |
| SMS Marketing | ✕ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✕ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✕ | ✕ |
| Advanced Analytics | ✓ | ✓ |
Kit (ConvertKit): Pros & Cons
Pros
- +Excellent creator ecosystem with built-in monetization
- +Intuitive visual automation builder
- +Generous free plan up to 10,000 subscribers
- +Strong deliverability rates
- +Creator-focused features like tip jars and paid newsletters
Cons
- −Limited email template design options
- −Gets expensive at higher subscriber counts
- −No SMS marketing capabilities
- −Basic reporting compared to competitors
- −No drag-and-drop email editor
Drip: Pros & Cons
Pros
- +Excellent ecommerce automation
- +Visual workflow builder
- +Strong Shopify integration
- +Revenue attribution
- +Behavior-based segmentation
Cons
- −No free plan
- −More expensive starting price ($39)
- −No landing page builder
- −Limited to ecommerce focus
- −Smaller company, less known
The Verdict
Kit (ConvertKit) and Drip are closely matched — both score within 0.2 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Kit (ConvertKit) reports 98.2% compared to 98% for Drip — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Kit (ConvertKit) | Drip |
|---|---|---|---|
| Starting Price | 30% | $33/mo | $39/mo |
| Deliverability | 25% | 98.2% | 98% |
| Rating | 25% | 4.6/5 | 4.4/5 |
| Integrations | 10% | 90 | 150 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Kit (ConvertKit) if…
- + You want lower starting costs ($33/mo)
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a bloggers
Choose Drip if…
- + You need SMS marketing
- + You're a ecommerce
- + You're a d2c brands