ConvertFlow vs Ortto
ConvertFlow and Ortto are both popular choices in the all-in-one marketing platform space. ConvertFlow starts at $29/mo, while Ortto has custom pricing. Their pricing is not measured the same way, so we don't rank them on price. ConvertFlow offers a free plan (5 funnel campaigns, limited traffic), while Ortto does not. ConvertFlow stands out with landing pages, while Ortto offers SMS marketing.
Quick Verdict
ConvertFlow wins on rating, free tier.
Ortto wins on integrations.
Best for most users: ConvertFlow (ecommerce brands).
ConvertFlow
All-in-one conversion platform with personalized popups, forms, and landing pages
ConvertFlow is an all-in-one conversion platform that combines personalized popups, multi-step forms, landing pages, quizzes, and sticky bars to convert website visitors without coding. Its traffic-based pricing only charges for visitors who actually see campaigns, and deep CRM integrations ensure captured leads flow directly into marketing automation workflows. Starting at $99/month for Pro.
Ortto
All-in-one CDP, marketing automation, and analytics platform for lifecycle marketing
Ortto (formerly Autopilot) is an all-in-one marketing platform that combines a Customer Data Platform, visual journey-based automation, and built-in analytics into a single solution. Founded by Australian brothers Michael and Chris Sharkey, it features AI-powered content tools, lead scoring, SMS and email campaigns, and pre-built playbooks for common marketing workflows. Best suited for mid-market teams running lifecycle marketing at scale. Pricing is quote-only.
Feature Comparison
| Feature | ConvertFlow | Ortto |
|---|---|---|
| Rating | 4.5/5 | 4.4/5 |
| Starting Price | $29/mo | Custom |
| Free Plan | 5 funnel campaigns, limited traffic | No free plan |
| Founded | 2016 | 2015 |
| Email Templates | 100 | 80 |
| Integrations | 40 | 800 |
| Deliverability Rate | 95% | 95% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | No |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | No | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | Yes |
| Web Push Notifications | No | No |
| Live Chat | Yes | Yes |
| Advanced Analytics | Yes | Yes |
ConvertFlow: Pros & Cons
Pros
- + All-in-one conversion toolkit combining popups, forms, landing pages, quizzes, and sticky bars without coding
- + Traffic-based pricing only charges for visitors who actually see campaigns, not total site traffic
- + Reported 70% webinar registration conversion rates versus 25-50% with other tools
- + Deep CRM integrations sync captured leads directly into HubSpot, ActiveCampaign, and other marketing platforms
- + Personalized visitor experiences with dynamic content based on behavior, source, and segment
Cons
- − Starting at $99/month for Pro makes it expensive compared to simpler popup tools like Privy or OptinMonster
- − Form and landing page builder has reported bugs and occasional server failures causing delays
- − Limited email marketing capabilities — focuses on conversion, not campaign management
- − Learning curve for setting up personalization rules and multi-step funnels
- − No SMS marketing or push notification features for multichannel follow-up
Ortto: Pros & Cons
Pros
- + Unified platform combining Customer Data Platform, marketing automation, and analytics — no need for separate tools
- + Visual journey builder is intuitive with drag-and-drop for building complex multichannel automations
- + Excellent segmentation and lead scoring capabilities based on real-time behavioral data
- + Consistently praised customer support with quick response times across all plan tiers
- + Pre-built playbooks and automation templates significantly reduce setup time for common workflows
Cons
- − No public pricing and no starter tier: every plan is quoted by sales, which rules out most small businesses
- − Transactional emails are Enterprise-only
- − Business and Enterprise plans require annual commitment with no monthly option
- − Steep learning curve for the CDP and advanced reporting features
The Verdict
ConvertFlow and Ortto are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality.
| Criterion | Weight | ConvertFlow | Ortto |
|---|---|---|---|
| Starting Price | 30% | $29/mo | Custom |
| Deliverability | 25% | 95% | 95% |
| Rating | 25% | 4.5/5 Winner | 4.4/5 |
| Integrations | 10% | 40 | 800 Winner |
| Free Tier | 10% | Yes Winner | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose ConvertFlow if…
- + You need a free plan to get started
- + You need built-in landing pages
- + You're a ecommerce brands
- + You're a marketers
Choose Ortto if…
- + You need SMS marketing
- + You're a mid market saas and e commerce companies running lifecycle marketing at scale
- + You're a marketing teams wanting a unified cdp with automation and analytics in one platform