ConvertFlow vs Omnisend
ConvertFlow is a all-in-one marketing platform while Omnisend is a email marketing platform. ConvertFlow starts at $29/mo, while Omnisend starts at $16/mo. Their pricing is not measured the same way, so we don't rank them on price. Both offer free plans to get started. Omnisend has the edge with SMS marketing.
Quick Verdict
Omnisend wins on deliverability, rating, integrations.
Best for most users: Omnisend (ecommerce).
ConvertFlow
All-in-one conversion platform with personalized popups, forms, and landing pages
ConvertFlow is an all-in-one conversion platform that combines personalized popups, multi-step forms, landing pages, quizzes, and sticky bars to convert website visitors without coding. Its traffic-based pricing only charges for visitors who actually see campaigns, and deep CRM integrations ensure captured leads flow directly into marketing automation workflows. Starting at $99/month for Pro.
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for common ecommerce scenarios like cart abandonment, order confirmation, and product recommendations.
Feature Comparison
| Feature | ConvertFlow | Omnisend |
|---|---|---|
| Rating | 4.5/5 | 4.6/5 |
| Starting Price | $29/mo | $16/mo |
| Free Plan | 5 funnel campaigns, limited traffic | 250 contacts, 500 emails/month |
| Founded | 2016 | 2014 |
| Email Templates | 100 | 130 |
| Integrations | 40 | 200 |
| Deliverability Rate | 95% | 98.5% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | No | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | Yes |
| Web Push Notifications | No | Yes |
| Live Chat | Yes | Yes |
| Advanced Analytics | Yes | Yes |
ConvertFlow: Pros & Cons
Pros
- + All-in-one conversion toolkit combining popups, forms, landing pages, quizzes, and sticky bars without coding
- + Traffic-based pricing only charges for visitors who actually see campaigns, not total site traffic
- + Reported 70% webinar registration conversion rates versus 25-50% with other tools
- + Deep CRM integrations sync captured leads directly into HubSpot, ActiveCampaign, and other marketing platforms
- + Personalized visitor experiences with dynamic content based on behavior, source, and segment
Cons
- − Starting at $99/month for Pro makes it expensive compared to simpler popup tools like Privy or OptinMonster
- − Form and landing page builder has reported bugs and occasional server failures causing delays
- − Limited email marketing capabilities — focuses on conversion, not campaign management
- − Learning curve for setting up personalization rules and multi-step funnels
- − No SMS marketing or push notification features for multichannel follow-up
Omnisend: Pros & Cons
Pros
- + Purpose-built for ecommerce
- + Pre-built automation workflows for common ecommerce flows
- + SMS, email, and web push in one platform
- + Easy Shopify and WooCommerce integration
- + Good free plan for small stores
Cons
- − Not suitable for non-ecommerce use cases
- − Free plan very limited (250 contacts)
- − Gets pricey at higher subscriber counts
- − Fewer general integrations than Mailchimp
- − Limited blog/content marketing features
The Verdict
ConvertFlow and Omnisend are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Omnisend reports 98.5% compared to 95% for ConvertFlow — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | ConvertFlow | Omnisend |
|---|---|---|---|
| Starting Price | 30% | $29/mo | $16/mo |
| Deliverability | 25% | 95% | 98.5% Winner |
| Rating | 25% | 4.5/5 | 4.6/5 Winner |
| Integrations | 10% | 40 | 200 Winner |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose ConvertFlow if…
- + You're a ecommerce brands
- + You're a marketers
- + All-in-one conversion toolkit combining popups, forms, landing pages, quizzes, and sticky bars without coding
Choose Omnisend if…
- + You need SMS marketing
- + You're a ecommerce
- + You're a shopify