ConvertFlow vs Omnisend
ConvertFlow is a all-in-one marketing platform while Omnisend is a email marketing platform. Omnisend starts at $11/mo versus $29/mo for ConvertFlow. Both offer free plans to get started. Omnisend has the edge with SMS marketing.
Quick Verdict
Omnisend wins on price, deliverability, rating, integrations.
Best for most users: Omnisend (ecommerce).
ConvertFlow
All-in-one conversion platform with personalized popups, forms, and landing pages
ConvertFlow is an all-in-one conversion platform that combines personalized popups, multi-step forms, landing pages, quizzes, and sticky bars to convert website visitors without coding. Its traffic-based pricing only charges for visitors who actually see campaigns, and deep CRM integrations ensure captured leads flow directly into marketing automation workflows. Starting at $99/month for Pro.
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for common ecommerce scenarios like cart abandonment, order confirmation, and product recommendations.
Feature Comparison
| Feature | ConvertFlow | Omnisend |
|---|---|---|
| Rating | 4.5/5 | 4.6/5 |
| Starting Price | $29/mo | $11/mo |
| Free Plan | 5 funnel campaigns, limited traffic | 250 subscribers |
| Founded | 2016 | 2014 |
| Email Templates | 100 | 130 |
| Integrations | 40 | 130 |
| Deliverability Rate | 95% | 98.5% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✕ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✕ | ✓ |
| Live Chat | ✓ | ✓ |
| Advanced Analytics | ✓ | ✓ |
ConvertFlow: Pros & Cons
Pros
- +All-in-one conversion toolkit combining popups, forms, landing pages, quizzes, and sticky bars without coding
- +Traffic-based pricing only charges for visitors who actually see campaigns, not total site traffic
- +Reported 70% webinar registration conversion rates versus 25-50% with other tools
- +Deep CRM integrations sync captured leads directly into HubSpot, ActiveCampaign, and other marketing platforms
- +Personalized visitor experiences with dynamic content based on behavior, source, and segment
Cons
- −Starting at $99/month for Pro makes it expensive compared to simpler popup tools like Privy or OptinMonster
- −Form and landing page builder has reported bugs and occasional server failures causing delays
- −Limited email marketing capabilities — focuses on conversion, not campaign management
- −Learning curve for setting up personalization rules and multi-step funnels
- −No SMS marketing or push notification features for multichannel follow-up
Omnisend: Pros & Cons
Pros
- +Purpose-built for ecommerce
- +Pre-built automation workflows for common ecommerce flows
- +SMS, email, and web push in one platform
- +Easy Shopify and WooCommerce integration
- +Good free plan for small stores
Cons
- −Not suitable for non-ecommerce use cases
- −Free plan very limited (250 contacts)
- −Gets pricey at higher subscriber counts
- −Fewer general integrations than Mailchimp
- −Limited blog/content marketing features
The Verdict
ConvertFlow and Omnisend are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality. On deliverability, Omnisend reports 98.5% compared to 95% for ConvertFlow — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | ConvertFlow | Omnisend |
|---|---|---|---|
| Starting Price | 30% | $29/mo | $11/mo |
| Deliverability | 25% | 95% | 98.5% |
| Rating | 25% | 4.5/5 | 4.6/5 |
| Integrations | 10% | 40 | 130 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose ConvertFlow if…
- + You're a ecommerce brands
- + You're a marketers
- + All-in-one conversion toolkit combining popups, forms, landing pages, quizzes, and sticky bars without coding
Choose Omnisend if…
- + You want lower starting costs ($11/mo)
- + You need SMS marketing
- + You're a ecommerce
- + You're a shopify