ConvertFlow vs Maropost
ConvertFlow and Maropost are both popular choices in the all-in-one marketing platform space. Maropost has been around since 2011, giving it a 5-year head start over ConvertFlow (founded 2016). ConvertFlow starts at $29/mo versus $279/mo for Maropost. ConvertFlow offers a free plan (5 funnel campaigns, limited traffic), while Maropost does not. Maropost has the edge with SMS marketing.
Quick Verdict
ConvertFlow wins on price, rating, free tier.
Maropost wins on deliverability, integrations.
Best for most users: ConvertFlow (ecommerce brands).
ConvertFlow
All-in-one conversion platform with personalized popups, forms, and landing pages
ConvertFlow is an all-in-one conversion platform that combines personalized popups, multi-step forms, landing pages, quizzes, and sticky bars to convert website visitors without coding. Its traffic-based pricing only charges for visitors who actually see campaigns, and deep CRM integrations ensure captured leads flow directly into marketing automation workflows. Starting at $99/month for Pro.
Maropost
Unified commerce platform that connects every channel
Maropost is a unified commerce and marketing automation platform for mid-market ecommerce businesses. It combines email, SMS, social advertising, and customer journey automation with a full ecommerce storefront.
Feature Comparison
| Feature | ConvertFlow | Maropost |
|---|---|---|
| Rating | 4.5/5 | 3.9/5 |
| Starting Price | $29/mo | $279/mo |
| Free Plan | 5 funnel campaigns, limited traffic | No free plan |
| Founded | 2016 | 2011 |
| Email Templates | 100 | 100 |
| Integrations | 40 | 50 |
| Deliverability Rate | 95% | 98% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✕ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✓ |
ConvertFlow: Pros & Cons
Pros
- +All-in-one conversion toolkit combining popups, forms, landing pages, quizzes, and sticky bars without coding
- +Traffic-based pricing only charges for visitors who actually see campaigns, not total site traffic
- +Reported 70% webinar registration conversion rates versus 25-50% with other tools
- +Deep CRM integrations sync captured leads directly into HubSpot, ActiveCampaign, and other marketing platforms
- +Personalized visitor experiences with dynamic content based on behavior, source, and segment
Cons
- −Starting at $99/month for Pro makes it expensive compared to simpler popup tools like Privy or OptinMonster
- −Form and landing page builder has reported bugs and occasional server failures causing delays
- −Limited email marketing capabilities — focuses on conversion, not campaign management
- −Learning curve for setting up personalization rules and multi-step funnels
- −No SMS marketing or push notification features for multichannel follow-up
Maropost: Pros & Cons
Pros
- +Unified commerce and marketing platform under one roof
- +Strong deliverability with 98% claimed rate
- +Cross-channel automation across email, SMS, and Meta ads
- +Deep ecommerce integrations with Shopify and Salesforce
- +Unified platform covers email, SMS, and web push in one dashboard
Cons
- −Expensive starting at $279/mo with 12-month commitment
- −No free plan or free trial
- −Steep learning curve due to platform complexity
- −Pricing requires contacting sales for exact quotes
- −Smaller user community means fewer third-party tutorials and resources
The Verdict
ConvertFlow edges ahead with a 4.5/5 rating compared to Maropost's 3.9/5. The gap comes mainly from value for money (4.5 vs 3.4) and support (4.7 vs 3.7). On deliverability, Maropost reports 98% compared to 95% for ConvertFlow — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | ConvertFlow | Maropost |
|---|---|---|---|
| Starting Price | 30% | $29/mo | $279/mo |
| Deliverability | 25% | 95% | 98% |
| Rating | 25% | 4.5/5 | 3.9/5 |
| Integrations | 10% | 40 | 50 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose ConvertFlow if…
- + You want lower starting costs ($29/mo)
- + You need a free plan to get started
- + You're a ecommerce brands
- + You're a marketers
Choose Maropost if…
- + You need SMS marketing
- + You're a ecommerce businesses
- + You're a mid market companies