ConvertFlow vs Loops
ConvertFlow is a all-in-one marketing platform while Loops is a email marketing platform. ConvertFlow has been around since 2016, giving it a 6-year head start over Loops (founded 2022). ConvertFlow starts at $29/mo, while Loops starts at $49/mo. Their pricing is not measured the same way, so we don't rank them on price. Both offer free plans to get started. ConvertFlow has the edge with A/B testing, landing pages, ecommerce integrations.
Quick Verdict
ConvertFlow wins on integrations.
Loops wins on rating.
Best for most users: Loops (saas startups).
ConvertFlow
All-in-one conversion platform with personalized popups, forms, and landing pages
ConvertFlow is an all-in-one conversion platform that combines personalized popups, multi-step forms, landing pages, quizzes, and sticky bars to convert website visitors without coding. Its traffic-based pricing only charges for visitors who actually see campaigns, and deep CRM integrations ensure captured leads flow directly into marketing automation workflows. Starting at $99/month for Pro.
Loops
The email platform built for SaaS
Loops is a developer-first email platform designed exclusively for SaaS companies, combining marketing and transactional email in a single clean interface. Built by Y Combinator alumni, it features a Notion-style block editor, event-based automation triggered by user behavior like signups and upgrades, and contact-based pricing with unlimited sends. Its standout strength is letting small SaaS teams replace both their marketing email tool and transactional service (like SendGrid) with one unified platform.
Feature Comparison
| Feature | ConvertFlow | Loops |
|---|---|---|
| Rating | 4.5/5 | 4.6/5 |
| Starting Price | $29/mo | $49/mo |
| Free Plan | 5 funnel campaigns, limited traffic | 1,000 contacts, 4,000 sends/month, Loops branding |
| Founded | 2016 | 2022 |
| Email Templates | 100 | 15 |
| Integrations | 40 | 24 |
| Deliverability Rate | 95% | 95% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | No |
| Landing Pages | Yes | No |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | No |
| SMS Marketing | No | No |
| Ecommerce Features | Yes | No |
| API Access | Yes | Yes |
| Multi-Language | No | Yes |
| Web Push Notifications | No | No |
| Live Chat | Yes | No |
| Advanced Analytics | Yes | No |
ConvertFlow: Pros & Cons
Pros
- + All-in-one conversion toolkit combining popups, forms, landing pages, quizzes, and sticky bars without coding
- + Traffic-based pricing only charges for visitors who actually see campaigns, not total site traffic
- + Reported 70% webinar registration conversion rates versus 25-50% with other tools
- + Deep CRM integrations sync captured leads directly into HubSpot, ActiveCampaign, and other marketing platforms
- + Personalized visitor experiences with dynamic content based on behavior, source, and segment
Cons
- − Starting at $99/month for Pro makes it expensive compared to simpler popup tools like Privy or OptinMonster
- − Form and landing page builder has reported bugs and occasional server failures causing delays
- − Limited email marketing capabilities — focuses on conversion, not campaign management
- − Learning curve for setting up personalization rules and multi-step funnels
- − No SMS marketing or push notification features for multichannel follow-up
Loops: Pros & Cons
Pros
- + Clean Notion-style block editor with extremely fast email creation and minimal learning curve
- + Unified platform for both marketing and transactional emails eliminates need for separate services like SendGrid
- + Simple contact-based pricing with unlimited sends and no per-seat charges on all paid plans
- + Strong developer-focused API with direct integrations for Stripe, Supabase, Clerk, and webhook support
- + Founder-led customer support with direct access via live chat, email, and 1:1 Calendly calls
Cons
- − Limited automation logic — lacks advanced multi-branch workflows and conditional logic found in mature platforms
- − No built-in CRM or detailed contact history, requiring external tools for relationship management
- − Editor has reported bugs including no undo functionality, risking accidental content loss
- − Narrow SaaS-only focus makes it unsuitable for ecommerce, media, or non-tech industries
- − Very small integration ecosystem (24 native integrations) compared to competitors with hundreds
The Verdict
ConvertFlow and Loops are closely matched — both score within 0.1 points of each other in our overall rating. Your decision should come down to specific needs rather than overall quality.
| Criterion | Weight | ConvertFlow | Loops |
|---|---|---|---|
| Starting Price | 30% | $29/mo | $49/mo |
| Deliverability | 25% | 95% | 95% |
| Rating | 25% | 4.5/5 | 4.6/5 Winner |
| Integrations | 10% | 40 Winner | 24 |
| Free Tier | 10% | Yes | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose ConvertFlow if…
- + You need ecommerce integrations
- + You need built-in landing pages
- + You need A/B testing
- + You need advanced analytics
Choose Loops if…
- + You're a saas startups
- + You're a developer first teams
- + Clean Notion-style block editor with extremely fast email creation and minimal learning curve