ConvertFlow vs Keap
ConvertFlow and Keap are both popular choices in the all-in-one marketing platform space. Keap has been around since 2001, giving it a 15-year head start over ConvertFlow (founded 2016). ConvertFlow starts at $29/mo versus $299/mo for Keap. ConvertFlow offers a free plan (5 funnel campaigns, limited traffic), while Keap does not. Keap has the edge with SMS marketing.
Quick Verdict
ConvertFlow wins on price, deliverability, rating, free tier.
Keap wins on integrations.
Best for most users: ConvertFlow (ecommerce brands).
ConvertFlow
All-in-one conversion platform with personalized popups, forms, and landing pages
ConvertFlow is an all-in-one conversion platform that combines personalized popups, multi-step forms, landing pages, quizzes, and sticky bars to convert website visitors without coding. Its traffic-based pricing only charges for visitors who actually see campaigns, and deep CRM integrations ensure captured leads flow directly into marketing automation workflows. Starting at $99/month for Pro.
Keap
CRM-powered sales and marketing automation for small businesses
Keap (formerly Infusionsoft, founded 2001, acquired by Thryv in 2024) is a premium all-in-one CRM and marketing automation platform built for sales-driven small businesses that need contact management, email sequences, SMS marketing, invoicing, and appointment scheduling in a single tool. Its strength lies in powerful automation workflows and a dedicated Customer Success Manager, but the $299/month starting price for just 1,500 contacts makes it one of the most expensive options in its category.
Feature Comparison
| Feature | ConvertFlow | Keap |
|---|---|---|
| Rating | 4.5/5 | 4.2/5 |
| Starting Price | $29/mo | $299/mo |
| Free Plan | 5 funnel campaigns, limited traffic | No free plan |
| Founded | 2016 | 2001 |
| Email Templates | 100 | 70 |
| Integrations | 40 | 5,000 |
| Deliverability Rate | 95% | 93% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✕ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✕ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✓ | ✓ |
| Advanced Analytics | ✓ | ✓ |
ConvertFlow: Pros & Cons
Pros
- +All-in-one conversion toolkit combining popups, forms, landing pages, quizzes, and sticky bars without coding
- +Traffic-based pricing only charges for visitors who actually see campaigns, not total site traffic
- +Reported 70% webinar registration conversion rates versus 25-50% with other tools
- +Deep CRM integrations sync captured leads directly into HubSpot, ActiveCampaign, and other marketing platforms
- +Personalized visitor experiences with dynamic content based on behavior, source, and segment
Cons
- −Starting at $99/month for Pro makes it expensive compared to simpler popup tools like Privy or OptinMonster
- −Form and landing page builder has reported bugs and occasional server failures causing delays
- −Limited email marketing capabilities — focuses on conversion, not campaign management
- −Learning curve for setting up personalization rules and multi-step funnels
- −No SMS marketing or push notification features for multichannel follow-up
Keap: Pros & Cons
Pros
- +Powerful drag-and-drop automation builder that handles complex multi-step sales workflows with conditional triggers
- +True all-in-one platform combining CRM, email, SMS, invoicing, payments, and appointment scheduling
- +Dedicated Customer Success Manager included with every plan for hands-on onboarding and support
- +Deep contact management with tagging, segmentation, and centralized views that reduce manual data entry
- +Built-in text marketing with tiered messaging plans and voice minutes integrated directly into automations
Cons
- −Extremely expensive at $299/month for only 1,500 contacts, with costs escalating quickly for additional contacts and users
- −Steep learning curve with complex campaign builder layouts and no undo button, causing frustration during setup
- −Email marketing capabilities feel half-baked compared to dedicated email platforms despite the premium pricing
- −Invoicing feature is rigid and does not support hourly billing or flexible customization
- −Dated mobile experience and slow feature development compared to more agile competitors like GoHighLevel
The Verdict
ConvertFlow edges ahead with a 4.5/5 rating compared to Keap's 4.2/5. The gap comes mainly from value for money (4.5 vs 3.7) and deliverability (4.2 vs 3.9). On deliverability, ConvertFlow reports 95% compared to 93% for Keap — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | ConvertFlow | Keap |
|---|---|---|---|
| Starting Price | 30% | $29/mo | $299/mo |
| Deliverability | 25% | 95% | 93% |
| Rating | 25% | 4.5/5 | 4.2/5 |
| Integrations | 10% | 40 | 5000 |
| Free Tier | 10% | Yes | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose ConvertFlow if…
- + You want lower starting costs ($29/mo)
- + You need a free plan to get started
- + You're a ecommerce brands
- + You're a marketers
Choose Keap if…
- + You need SMS marketing
- + You're a sales driven small businesses
- + You're a service based businesses