Constant Contact vs Zoho Campaigns
Constant Contact is a all-in-one marketing platform while Zoho Campaigns is a email marketing platform. Constant Contact has been around since 1995, giving it a 17-year head start over Zoho Campaigns (founded 2012). Zoho Campaigns is the more affordable option at $3.5/mo — that's $8.5 less than Constant Contact's $12/mo entry point. Zoho Campaigns offers a free plan (2,000 contacts, 6,000 emails/month, 5 users), while Constant Contact does not. Constant Contact has the edge with landing pages, advanced analytics.
Quick Verdict
Constant Contact wins on deliverability, integrations.
Zoho Campaigns wins on price, rating, free tier.
Best for most users: Zoho Campaigns (small businesses already using zoho crm or zoho one).
Constant Contact
Small business marketing made easy
Constant Contact is one of the most established email marketing platforms, particularly strong for small businesses and nonprofits. Its event marketing capabilities and social media integration set it apart, though its automation features lag behind newer competitors.
Zoho Campaigns
Affordable email marketing deeply integrated with the Zoho ecosystem
Zoho Campaigns is the email marketing arm of the Zoho ecosystem, launched in 2012 and designed to work directly with Zoho CRM, Zoho One, and 45+ other Zoho products. Its standout value proposition is extraordinary affordability — starting at just $3.50/month with unlimited email sends — making it one of the cheapest full-featured email marketing platforms available. For businesses already invested in Zoho's suite, the native CRM sync eliminates the data silos that plague multi-tool setups.
Feature Comparison
| Feature | Constant Contact | Zoho Campaigns |
|---|---|---|
| Rating | 4.1/5 | 4.3/5 |
| Starting Price | $12/mo | $3.5/mo |
| Free Plan | No free plan | 2,000 contacts, 6,000 emails/month, 5 users |
| Founded | 1995 | 2012 |
| Email Templates | 300 | 50 |
| Integrations | 300 | 40 |
| Deliverability Rate | 97% | 95% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✓ | ✓ |
| Advanced Analytics | ✓ | ✕ |
Constant Contact: Pros & Cons
Pros
- +Longest 60-day free trial in the industry
- +Excellent event marketing features
- +300+ templates and integrations
- +Strong brand recognition and trust
- +Social media posting included
Cons
- −No free plan
- −Automation is basic on lower tiers
- −Gets expensive with larger lists
- −Interface feels outdated in places
- −Limited advanced features
Zoho Campaigns: Pros & Cons
Pros
- +Native two-way sync with Zoho CRM auto-updates email lists when contacts become customers, eliminating manual data transfers
- +Exceptionally affordable starting at $3.50/month for 500 contacts with unlimited emails — one of the lowest entry points in the market
- +Forever Free plan includes 2,000 contacts, 6,000 emails/month, and 5 users, generous for small teams getting started
- +Professional plan includes 25+ workflow automation components with contact scoring, cart abandonment, and optimal send-time optimization
- +14-day free trial with full feature access and no credit card required lets users test all capabilities before committing
Cons
- −Email deliverability is inconsistent with users reporting emails failing for no clear reason and higher-than-expected bounce rates
- −Interface design feels dated compared to modern competitors with slow loading times that impact daily workflow productivity
- −No built-in landing page builder — a significant gap when competitors like Mailchimp and MailerLite include this feature
- −Third-party integrations outside the Zoho ecosystem are limited to around 40 native connections, requiring middleware for most external tools
- −Reporting lacks real-time insights and advanced customization, falling behind competitors on campaign performance analytics depth
The Verdict
Zoho Campaigns edges ahead with a 4.3/5 rating compared to Constant Contact's 4.1/5. The gap comes mainly from value for money (4.6 vs 4) and ease of use (4.4 vs 4.3). On deliverability, Constant Contact reports 97% compared to 95% for Zoho Campaigns — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Constant Contact | Zoho Campaigns |
|---|---|---|---|
| Starting Price | 30% | $12/mo | $3.5/mo |
| Deliverability | 25% | 97% | 95% |
| Rating | 25% | 4.1/5 | 4.3/5 |
| Integrations | 10% | 300 | 40 |
| Free Tier | 10% | No | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Constant Contact if…
- + You need built-in landing pages
- + You need advanced analytics
- + You're a small businesses
- + You're a nonprofits
Choose Zoho Campaigns if…
- + You want lower starting costs ($3.5/mo)
- + You need a free plan to get started
- + You're a small businesses already using zoho crm or zoho one
- + You're a budget conscious startups needing email marketing under $10/month