Constant Contact vs Sender
Constant Contact is a all-in-one marketing platform while Sender is a email marketing platform. Constant Contact has been around since 1995, giving it a 17-year head start over Sender (founded 2012). Sender is the more affordable option at $10/mo — that's $2 less than Constant Contact's $12/mo entry point. Sender offers a free plan (2,500 subscribers), while Constant Contact does not. Constant Contact has the edge with A/B testing, landing pages, advanced analytics. Both tools work well for small businesses.
Quick Verdict
Constant Contact wins on integrations.
Sender wins on price, rating, free tier.
Best for most users: Sender (small businesses).
Constant Contact
Small business marketing made easy
Constant Contact is one of the most established email marketing platforms, particularly strong for small businesses and nonprofits. Its event marketing capabilities and social media integration set it apart, though its automation features lag behind newer competitors.
Sender
Affordable email and SMS marketing
Sender offers one of the most generous free plans in email marketing, combined with built-in SMS capabilities. It's an excellent choice for budget-conscious businesses that need both email and SMS marketing without breaking the bank.
Feature Comparison
| Feature | Constant Contact | Sender |
|---|---|---|
| Rating | 4.1/5 | 4.7/5 |
| Starting Price | $12/mo | $10/mo |
| Free Plan | No free plan | 2,500 subscribers |
| Founded | 1995 | 2012 |
| Email Templates | 300 | 50 |
| Integrations | 300 | 50 |
| Deliverability Rate | 97% | 97% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✕ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✕ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✓ | ✓ |
| Advanced Analytics | ✓ | ✕ |
Constant Contact: Pros & Cons
Pros
- +Longest 60-day free trial in the industry
- +Excellent event marketing features
- +300+ templates and integrations
- +Strong brand recognition and trust
- +Social media posting included
Cons
- −No free plan
- −Automation is basic on lower tiers
- −Gets expensive with larger lists
- −Interface feels outdated in places
- −Limited advanced features
Sender: Pros & Cons
Pros
- +Extremely generous free plan (2,500 subs, 15,000 emails)
- +Built-in SMS marketing on all plans
- +Very affordable paid plans
- +Ecommerce integrations for abandoned cart
- +No credit card required for free plan
Cons
- −No A/B testing
- −No landing page builder
- −Smaller integration ecosystem
- −Less well-known brand
- −Limited advanced features
The Verdict
Sender edges ahead with a 4.7/5 rating compared to Constant Contact's 4.1/5. The gap comes mainly from value for money (4.8 vs 4) and deliverability (4.6 vs 3.9).
| Criterion | Weight | Constant Contact | Sender |
|---|---|---|---|
| Starting Price | 30% | $12/mo | $10/mo |
| Deliverability | 25% | 97% | 97% |
| Rating | 25% | 4.1/5 | 4.7/5 |
| Integrations | 10% | 300 | 50 |
| Free Tier | 10% | No | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Constant Contact if…
- + You need built-in landing pages
- + You need A/B testing
- + You need advanced analytics
- + You're a nonprofits
Choose Sender if…
- + You want lower starting costs ($10/mo)
- + You need a free plan to get started
- + You're a ecommerce
- + You're a beginners