Constant Contact vs Omnisend
Constant Contact is a all-in-one marketing platform while Omnisend is a email marketing platform. Constant Contact has been around since 1995, giving it a 19-year head start over Omnisend (founded 2014). Constant Contact is the more affordable option at $12/mo, which is $4 less than Omnisend's $16/mo entry point. Omnisend offers a free plan (250 contacts, 500 emails/month), while Constant Contact does not. Both tools work well for small businesses.
Quick Verdict
Constant Contact wins on price, integrations.
Omnisend wins on deliverability, rating, free tier.
Best for most users: Omnisend (ecommerce).
Constant Contact
Small business marketing made easy
Constant Contact is one of the most established email marketing platforms, particularly strong for small businesses and nonprofits. Its event marketing capabilities and social media integration set it apart, though its automation features lag behind newer competitors.
Omnisend
Ecommerce email and SMS made easy
Omnisend is an ecommerce-focused marketing platform that combines email, SMS, and web push notifications. It offers pre-built automation workflows for common ecommerce scenarios like cart abandonment, order confirmation, and product recommendations.
Feature Comparison
| Feature | Constant Contact | Omnisend |
|---|---|---|
| Rating | 4.1/5 | 4.6/5 |
| Starting Price | $12/mo | $16/mo |
| Free Plan | No free plan | 250 contacts, 500 emails/month |
| Founded | 1995 | 2014 |
| Email Templates | 300 | 130 |
| Integrations | 300 | 200 |
| Deliverability Rate | 97% | 98.5% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | Yes |
| Web Push Notifications | No | Yes |
| Live Chat | Yes | Yes |
| Advanced Analytics | Yes | Yes |
Constant Contact: Pros & Cons
Pros
- + Longest 60-day free trial in the industry
- + Excellent event marketing features
- + 300+ templates and integrations
- + Strong brand recognition and trust
- + Social media posting included
Cons
- − No free plan
- − Automation is basic on lower tiers
- − Gets expensive with larger lists
- − Interface feels outdated in places
- − Limited advanced features
Omnisend: Pros & Cons
Pros
- + Purpose-built for ecommerce
- + Pre-built automation workflows for common ecommerce flows
- + SMS, email, and web push in one platform
- + Easy Shopify and WooCommerce integration
- + Good free plan for small stores
Cons
- − Not suitable for non-ecommerce use cases
- − Free plan very limited (250 contacts)
- − Gets pricey at higher subscriber counts
- − Fewer general integrations than Mailchimp
- − Limited blog/content marketing features
The Verdict
Omnisend edges ahead with a 4.6/5 rating compared to Constant Contact's 4.1/5. The gap comes mainly from deliverability (4.5 vs 3.9) and value for money (4.6 vs 4). On deliverability, Omnisend reports 98.5% compared to 97% for Constant Contact — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Constant Contact | Omnisend |
|---|---|---|---|
| Starting Price | 30% | $12/mo Winner | $16/mo |
| Deliverability | 25% | 97% | 98.5% Winner |
| Rating | 25% | 4.1/5 | 4.6/5 Winner |
| Integrations | 10% | 300 Winner | 200 |
| Free Tier | 10% | No | Yes Winner |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Constant Contact if…
- + You want lower starting costs ($12/mo)
- + You're a nonprofits
- + You're a event marketing
Choose Omnisend if…
- + You need a free plan to get started
- + You're a ecommerce
- + You're a shopify