Constant Contact vs Loops
Constant Contact is a all-in-one marketing platform while Loops is a email marketing platform. Constant Contact has been around since 1995, giving it a 27-year head start over Loops (founded 2022). Constant Contact is the more affordable option at $12/mo — that's $37 less than Loops's $49/mo entry point. Loops offers a free plan (1,000 contacts, 4,000 sends/month, Loops branding), while Constant Contact does not. Constant Contact has the edge with A/B testing, landing pages, SMS marketing.
Quick Verdict
Constant Contact wins on price, deliverability, integrations.
Loops wins on rating, free tier.
Best for most users: Constant Contact (small businesses).
Constant Contact
Small business marketing made easy
Constant Contact is one of the most established email marketing platforms, particularly strong for small businesses and nonprofits. Its event marketing capabilities and social media integration set it apart, though its automation features lag behind newer competitors.
Loops
The email platform built for SaaS
Loops is a developer-first email platform designed exclusively for SaaS companies, combining marketing and transactional email in a single clean interface. Built by Y Combinator alumni, it features a Notion-style block editor, event-based automation triggered by user behavior like signups and upgrades, and contact-based pricing with unlimited sends. Its standout strength is letting small SaaS teams replace both their marketing email tool and transactional service (like SendGrid) with one unified platform.
Feature Comparison
| Feature | Constant Contact | Loops |
|---|---|---|
| Rating | 4.1/5 | 4.6/5 |
| Starting Price | $12/mo | $49/mo |
| Free Plan | No free plan | 1,000 contacts, 4,000 sends/month, Loops branding |
| Founded | 1995 | 2022 |
| Email Templates | 300 | 15 |
| Integrations | 300 | 24 |
| Deliverability Rate | 97% | 95% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✕ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✕ |
| SMS Marketing | ✓ | ✕ |
| Ecommerce Features | ✓ | ✕ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✕ |
Constant Contact: Pros & Cons
Pros
- +Longest 60-day free trial in the industry
- +Excellent event marketing features
- +300+ templates and integrations
- +Strong brand recognition and trust
- +Social media posting included
Cons
- −No free plan
- −Automation is basic on lower tiers
- −Gets expensive with larger lists
- −Interface feels outdated in places
- −Limited advanced features
Loops: Pros & Cons
Pros
- +Clean Notion-style block editor with extremely fast email creation and minimal learning curve
- +Unified platform for both marketing and transactional emails eliminates need for separate services like SendGrid
- +Simple contact-based pricing with unlimited sends and no per-seat charges on all paid plans
- +Strong developer-focused API with direct integrations for Stripe, Supabase, Clerk, and webhook support
- +Founder-led customer support with direct access via live chat, email, and 1:1 Calendly calls
Cons
- −Limited automation logic — lacks advanced multi-branch workflows and conditional logic found in mature platforms
- −No built-in CRM or detailed contact history, requiring external tools for relationship management
- −Editor has reported bugs including no undo functionality, risking accidental content loss
- −Narrow SaaS-only focus makes it unsuitable for ecommerce, media, or non-tech industries
- −Very small integration ecosystem (24 native integrations) compared to competitors with hundreds
The Verdict
Loops edges ahead with a 4.6/5 rating compared to Constant Contact's 4.1/5. The gap comes mainly from value for money (4.9 vs 4) and deliverability (4.6 vs 3.9). On deliverability, Constant Contact reports 97% compared to 95% for Loops — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Constant Contact | Loops |
|---|---|---|---|
| Starting Price | 30% | $12/mo | $49/mo |
| Deliverability | 25% | 97% | 95% |
| Rating | 25% | 4.1/5 | 4.6/5 |
| Integrations | 10% | 300 | 24 |
| Free Tier | 10% | No | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Constant Contact if…
- + You want lower starting costs ($12/mo)
- + You need SMS marketing
- + You need ecommerce integrations
- + You need built-in landing pages
Choose Loops if…
- + You need a free plan to get started
- + You're a saas startups
- + You're a developer first teams