Constant Contact vs Iterable
Constant Contact and Iterable are both popular choices in the all-in-one marketing platform space. Constant Contact has been around since 1995, giving it a 18-year head start over Iterable (founded 2013). Iterable starts at custom pricing versus $12/mo for Constant Contact. Constant Contact has the edge with landing pages.
Quick Verdict
Constant Contact wins on integrations.
Iterable wins on rating.
Best for most users: Iterable (growth stage companies).
Constant Contact
Small business marketing made easy
Constant Contact is one of the most established email marketing platforms, particularly strong for small businesses and nonprofits. Its event marketing capabilities and social media integration set it apart, though its automation features lag behind newer competitors.
Iterable
Campaigns are out. Moments are in.
Iterable is an AI-powered cross-channel marketing platform that helps brands create individualized customer experiences across email, SMS, push, in-app, and web. It focuses on turning behavioral data into personalized moments rather than batch campaigns, best suited for growth-stage and enterprise companies.
Feature Comparison
| Feature | Constant Contact | Iterable |
|---|---|---|
| Rating | 4.1/5 | 4.3/5 |
| Starting Price | $12/mo | Custom |
| Free Plan | No free plan | No free plan |
| Founded | 1995 | 2013 |
| Email Templates | 300 | 80 |
| Integrations | 300 | 150 |
| Deliverability Rate | 97% | 97% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✕ | ✓ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✓ |
Constant Contact: Pros & Cons
Pros
- +Longest 60-day free trial in the industry
- +Excellent event marketing features
- +300+ templates and integrations
- +Strong brand recognition and trust
- +Social media posting included
Cons
- −No free plan
- −Automation is basic on lower tiers
- −Gets expensive with larger lists
- −Interface feels outdated in places
- −Limited advanced features
Iterable: Pros & Cons
Pros
- +Cross-channel orchestration across email, SMS, push, in-app, and web messaging
- +AI-powered send time optimization and content personalization
- +Flexible data model with real-time behavioral event tracking
- +150+ technology partner integrations
- +AI-powered send time optimization improves engagement across channels
Cons
- −No public pricing, requires demo and sales conversation
- −No free plan or self-service trial
- −Complex initial setup typically requires a dedicated implementation phase
- −Too expensive for small businesses
- −Pricing is not publicly listed — requires sales conversation
The Verdict
Iterable edges ahead with a 4.3/5 rating compared to Constant Contact's 4.1/5. The gap comes mainly from deliverability (4.5 vs 3.9) and feature depth (4.7 vs 4.2).
| Criterion | Weight | Constant Contact | Iterable |
|---|---|---|---|
| Starting Price | 30% | $12/mo | Free |
| Deliverability | 25% | 97% | 97% |
| Rating | 25% | 4.1/5 | 4.3/5 |
| Integrations | 10% | 300 | 150 |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Constant Contact if…
- + You need built-in landing pages
- + You're a small businesses
- + You're a nonprofits
Choose Iterable if…
- + You're a growth stage companies
- + You're a consumer brands
- + Cross-channel orchestration across email, SMS, push, in-app, and web messaging