Constant Contact vs HubSpot Email Marketing
Constant Contact and HubSpot Email Marketing are both popular choices in the all-in-one marketing platform space. Constant Contact has been around since 1995, giving it a 11-year head start over HubSpot Email Marketing (founded 2006). Constant Contact starts at $12/mo, while HubSpot Email Marketing starts at $20/seat/mo. Their pricing is not measured the same way, so we don't rank them on price. HubSpot Email Marketing offers a free plan (2,000 emails/month), while Constant Contact does not.
Quick Verdict
HubSpot Email Marketing wins on rating, integrations, free tier.
Best for most users: HubSpot Email Marketing (b2b).
Constant Contact
Small business marketing made easy
Constant Contact is one of the most established email marketing platforms, particularly strong for small businesses and nonprofits. Its event marketing capabilities and social media integration set it apart, though its automation features lag behind newer competitors.
HubSpot Email Marketing
Email marketing powered by CRM data
HubSpot's email marketing is part of its complete Marketing Hub. While the free and Starter tiers offer competitive email marketing, the real power comes with Professional tier and above, where HubSpot's CRM data feeds into sophisticated automation and personalization.
Feature Comparison
| Feature | Constant Contact | HubSpot Email Marketing |
|---|---|---|
| Rating | 4.1/5 | 4.4/5 |
| Starting Price | $12/mo | $20/seat/mo |
| Free Plan | No free plan | 2,000 emails/month |
| Founded | 1995 | 2006 |
| Email Templates | 300 | 80 |
| Integrations | 300 | 1,500 |
| Deliverability Rate | 97% | 97% |
| Marketing Automation | Yes | Yes |
| A/B Testing | Yes | Yes |
| Landing Pages | Yes | Yes |
| Segmentation | Yes | Yes |
| Drag & Drop Editor | Yes | Yes |
| SMS Marketing | Yes | Yes |
| Ecommerce Features | Yes | Yes |
| API Access | Yes | Yes |
| Multi-Language | No | Yes |
| Web Push Notifications | No | No |
| Live Chat | Yes | Yes |
| Advanced Analytics | Yes | Yes |
Constant Contact: Pros & Cons
Pros
- + Longest 60-day free trial in the industry
- + Excellent event marketing features
- + 300+ templates and integrations
- + Strong brand recognition and trust
- + Social media posting included
Cons
- − No free plan
- − Automation is basic on lower tiers
- − Gets expensive with larger lists
- − Interface feels outdated in places
- − Limited advanced features
HubSpot Email Marketing: Pros & Cons
Pros
- + Best-in-class CRM integration
- + 1,500+ integrations (largest ecosystem)
- + Powerful marketing automation
- + All-in-one marketing, sales, and service platform
- + Excellent analytics and attribution
Cons
- − Professional plan is very expensive ($890/mo)
- − Annual commitment required for higher tiers
- − Complex pricing structure
- − Steep learning curve
- − Email features alone don't justify the cost
The Verdict
HubSpot Email Marketing edges ahead with a 4.4/5 rating compared to Constant Contact's 4.1/5. The gap comes mainly from value for money (4.5 vs 4) and deliverability (4.3 vs 3.9).
| Criterion | Weight | Constant Contact | HubSpot Email Marketing |
|---|---|---|---|
| Starting Price | 30% | $12/mo | $20/seat/mo |
| Deliverability | 25% | 97% | 97% |
| Rating | 25% | 4.1/5 | 4.4/5 Winner |
| Integrations | 10% | 300 | 1500 Winner |
| Free Tier | 10% | No | Yes Winner |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Constant Contact if…
- + You're a small businesses
- + You're a nonprofits
- + Longest 60-day free trial in the industry
Choose HubSpot Email Marketing if…
- + You need a free plan to get started
- + You're a b2b
- + You're a saas