Constant Contact vs GetResponse
Constant Contact and GetResponse are both popular choices in the all-in-one marketing platform space. Constant Contact is the more affordable option at $12/mo — that's $7 less than GetResponse's $19/mo entry point. GetResponse offers a free plan (500 contacts, 2,500 emails/month), while Constant Contact does not. Both tools work well for small businesses.
Quick Verdict
Constant Contact wins on price, integrations.
GetResponse wins on deliverability, rating, free tier.
Best for most users: GetResponse (small businesses).
Constant Contact
Small business marketing made easy
Constant Contact is one of the most established email marketing platforms, particularly strong for small businesses and nonprofits. Its event marketing capabilities and social media integration set it apart, though its automation features lag behind newer competitors.
GetResponse
All-in-one marketing platform
GetResponse is a full-featured marketing platform that goes beyond email marketing to include webinars, landing pages, sales funnels, and marketing automation. Founded in 1998, it's one of the most established players with a strong track record for deliverability.
Feature Comparison
| Feature | Constant Contact | GetResponse |
|---|---|---|
| Rating | 4.1/5 | 4.3/5 |
| Starting Price | $12/mo | $19/mo |
| Free Plan | No free plan | 500 contacts, 2,500 emails/month |
| Founded | 1995 | 1998 |
| Email Templates | 300 | 200 |
| Integrations | 300 | 170 |
| Deliverability Rate | 97% | 99% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✓ |
| Web Push Notifications | ✕ | ✓ |
| Live Chat | ✓ | ✓ |
| Advanced Analytics | ✓ | ✓ |
Constant Contact: Pros & Cons
Pros
- +Longest 60-day free trial in the industry
- +Excellent event marketing features
- +300+ templates and integrations
- +Strong brand recognition and trust
- +Social media posting included
Cons
- −No free plan
- −Automation is basic on lower tiers
- −Gets expensive with larger lists
- −Interface feels outdated in places
- −Limited advanced features
GetResponse: Pros & Cons
Pros
- +All-in-one platform with webinars, landing pages, and funnels
- +Excellent automation builder with visual workflows
- +Built-in webinar hosting
- +Strong deliverability (99%+)
- +Competitive pricing for feature set
Cons
- −Free plan limited to 500 subscribers
- −Interface can feel overwhelming for beginners
- −Webinar quality not comparable to dedicated platforms
- −Customer support response times vary
- −Some features locked behind higher tiers
The Verdict
GetResponse edges ahead with a 4.3/5 rating compared to Constant Contact's 4.1/5. The gap comes mainly from deliverability (4.3 vs 3.9) and value for money (4.2 vs 4). On deliverability, GetResponse reports 99% compared to 97% for Constant Contact — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Constant Contact | GetResponse |
|---|---|---|---|
| Starting Price | 30% | $12/mo | $19/mo |
| Deliverability | 25% | 97% | 99% |
| Rating | 25% | 4.1/5 | 4.3/5 |
| Integrations | 10% | 300 | 170 |
| Free Tier | 10% | No | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Constant Contact if…
- + You want lower starting costs ($12/mo)
- + You're a nonprofits
- + You're a event marketing
Choose GetResponse if…
- + You need a free plan to get started
- + You're a ecommerce
- + You're a marketers