Constant Contact vs Drip
Constant Contact is a all-in-one marketing platform while Drip is a email marketing platform. Constant Contact has been around since 1995, giving it a 18-year head start over Drip (founded 2013). Constant Contact is the more affordable option at $12/mo — that's $27 less than Drip's $39/mo entry point. Constant Contact has the edge with landing pages.
Quick Verdict
Constant Contact wins on price, integrations.
Drip wins on deliverability, rating.
Best for most users: Drip (ecommerce).
Constant Contact
Small business marketing made easy
Constant Contact is one of the most established email marketing platforms, particularly strong for small businesses and nonprofits. Its event marketing capabilities and social media integration set it apart, though its automation features lag behind newer competitors.
Drip
Marketing automation for ecommerce
Drip is a focused ecommerce marketing platform known for its powerful visual automation builder and behavior-based segmentation. It's designed specifically for online stores that want sophisticated marketing automation without the complexity of enterprise tools.
Feature Comparison
| Feature | Constant Contact | Drip |
|---|---|---|
| Rating | 4.1/5 | 4.4/5 |
| Starting Price | $12/mo | $39/mo |
| Free Plan | No free plan | No free plan |
| Founded | 1995 | 2013 |
| Email Templates | 300 | 50 |
| Integrations | 300 | 150 |
| Deliverability Rate | 97% | 98% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✕ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✕ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✓ |
Constant Contact: Pros & Cons
Pros
- +Longest 60-day free trial in the industry
- +Excellent event marketing features
- +300+ templates and integrations
- +Strong brand recognition and trust
- +Social media posting included
Cons
- −No free plan
- −Automation is basic on lower tiers
- −Gets expensive with larger lists
- −Interface feels outdated in places
- −Limited advanced features
Drip: Pros & Cons
Pros
- +Excellent ecommerce automation
- +Visual workflow builder
- +Strong Shopify integration
- +Revenue attribution
- +Behavior-based segmentation
Cons
- −No free plan
- −More expensive starting price ($39)
- −No landing page builder
- −Limited to ecommerce focus
- −Smaller company, less known
The Verdict
Drip edges ahead with a 4.4/5 rating compared to Constant Contact's 4.1/5. The gap comes mainly from deliverability (4.5 vs 3.9) and value for money (4.3 vs 4). On deliverability, Drip reports 98% compared to 97% for Constant Contact — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Constant Contact | Drip |
|---|---|---|---|
| Starting Price | 30% | $12/mo | $39/mo |
| Deliverability | 25% | 97% | 98% |
| Rating | 25% | 4.1/5 | 4.4/5 |
| Integrations | 10% | 300 | 150 |
| Free Tier | 10% | No | No |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Constant Contact if…
- + You want lower starting costs ($12/mo)
- + You need built-in landing pages
- + You're a small businesses
- + You're a nonprofits
Choose Drip if…
- + You're a ecommerce
- + You're a d2c brands
- + Excellent ecommerce automation