Constant Contact vs Kit (ConvertKit)
Constant Contact is a all-in-one marketing platform while Kit (ConvertKit) is a email marketing platform. Constant Contact has been around since 1995, giving it a 18-year head start over Kit (ConvertKit) (founded 2013). Constant Contact is the more affordable option at $12/mo — that's $21 less than Kit (ConvertKit)'s $33/mo entry point. Kit (ConvertKit) offers a free plan (10,000 subscribers), while Constant Contact does not. Constant Contact has the edge with SMS marketing, a drag-and-drop editor.
Quick Verdict
Constant Contact wins on price, integrations.
Kit (ConvertKit) wins on deliverability, rating, free tier.
Best for most users: Kit (ConvertKit) (bloggers).
Constant Contact
Small business marketing made easy
Constant Contact is one of the most established email marketing platforms, particularly strong for small businesses and nonprofits. Its event marketing capabilities and social media integration set it apart, though its automation features lag behind newer competitors.
Kit (ConvertKit)
Email marketing built for creators
Kit (formerly ConvertKit) is purpose-built for online creators including bloggers, podcasters, YouTubers, and course creators. It emphasizes simplicity and deliverability over complex design features, making it ideal for text-based newsletters and automated sequences.
Feature Comparison
| Feature | Constant Contact | Kit (ConvertKit) |
|---|---|---|
| Rating | 4.1/5 | 4.6/5 |
| Starting Price | $12/mo | $33/mo |
| Free Plan | No free plan | 10,000 subscribers |
| Founded | 1995 | 2013 |
| Email Templates | 300 | 50 |
| Integrations | 300 | 90 |
| Deliverability Rate | 97% | 98.2% |
| Marketing Automation | ✓ | ✓ |
| A/B Testing | ✓ | ✓ |
| Landing Pages | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Drag & Drop Editor | ✓ | ✕ |
| SMS Marketing | ✓ | ✕ |
| Ecommerce Features | ✓ | ✓ |
| API Access | ✓ | ✓ |
| Multi-Language | ✕ | ✕ |
| Web Push Notifications | ✕ | ✕ |
| Live Chat | ✓ | ✕ |
| Advanced Analytics | ✓ | ✓ |
Constant Contact: Pros & Cons
Pros
- +Longest 60-day free trial in the industry
- +Excellent event marketing features
- +300+ templates and integrations
- +Strong brand recognition and trust
- +Social media posting included
Cons
- −No free plan
- −Automation is basic on lower tiers
- −Gets expensive with larger lists
- −Interface feels outdated in places
- −Limited advanced features
Kit (ConvertKit): Pros & Cons
Pros
- +Excellent creator ecosystem with built-in monetization
- +Intuitive visual automation builder
- +Generous free plan up to 10,000 subscribers
- +Strong deliverability rates
- +Creator-focused features like tip jars and paid newsletters
Cons
- −Limited email template design options
- −Gets expensive at higher subscriber counts
- −No SMS marketing capabilities
- −Basic reporting compared to competitors
- −No drag-and-drop email editor
The Verdict
Kit (ConvertKit) edges ahead with a 4.6/5 rating compared to Constant Contact's 4.1/5. The gap comes mainly from deliverability (4.7 vs 3.9) and value for money (4.7 vs 4). On deliverability, Kit (ConvertKit) reports 98.2% compared to 97% for Constant Contact — a meaningful difference if inbox placement is critical for your campaigns.
| Criterion | Weight | Constant Contact | Kit (ConvertKit) |
|---|---|---|---|
| Starting Price | 30% | $12/mo | $33/mo |
| Deliverability | 25% | 97% | 98.2% |
| Rating | 25% | 4.1/5 | 4.6/5 |
| Integrations | 10% | 300 | 90 |
| Free Tier | 10% | No | Yes |
Weights determine how much each criterion counts toward the final score. See full methodology
Choose Constant Contact if…
- + You want lower starting costs ($12/mo)
- + You need SMS marketing
- + You're a small businesses
- + You're a nonprofits
Choose Kit (ConvertKit) if…
- + You need a free plan to get started
- + You're a bloggers
- + You're a creators